Why Not ? !

One outfit was doing it where you pay to instal clips on your/own 53 van type trailer and they hang a billboard type like food stores use on sides of CO. owned trailers that change with specials of the MO. pay is not 1$ per MI. it was mo. flat rate.

 

I dont see many companies coughing up $1 mi for advertising. Can easily rent a billboard on a major interstate for much less money.

 

I had a similar idea, but I haven't found any businesses willing to pay much more than the cost of the vinyl wrap ($3,000 on the cheap, $7,000+ for fairly involved graphics)...

 

Another problem is perceived liability. I had a contract hauling for a firm that made up-scale ' stuff ' that catered to upper class citizens. One of the salesmen had the idea to put advertising for their company on my trailers. The lawyers nixed the idea, with this thinking. Suppose a truck cuts a car off on the interstate, and the driver gets mad. All he can remember is the logo of the truck, and he will think badly of the product it represents. Remember the recent wreck in Jersey that showing the Wal-Mart truck that hit the bus ? That picture does not give Wal Mart a good advertisement.
Another point they raised was suppose a truck with their logo picked up at a competitors warehouse. Sometimes deals are made that need to be kept quiet.
Not saying I agree, just what happened in my case.
Not many companies would want their ads placed on a trailer they had little or no control over.

 

I will do it for 50 cents per mile and will use zip to zip for mileage!!

 

Next thing you know, you'd have people hauling freight literally for free if they could get $1 per mile for advertising ... Gotta turn those miles! lol

 

A tv ad i am pretty sure would cost less than that and reach tons of people. Your one truck won't make hardly a difference. And if you wreck or something happens it could negatively affect their brand. Too much hassle. Maybe advertise your own company logo on your truck in hopes you will get more business.

 

BIG corporations don't get big by spending $140,000 on a moving billboard that reaches less than half of the interstate only when you're rolling. A stationary billboard reaches half the interstate 24/7 and does so for ~$12,000/year -- without the potential PR concerns if you #### up. Plus they can change the add to match the season.