Haven't heard much about these guys...until now

Discussion in 'Dart' started by Tip, Mar 13, 2008.

  1. Tip

    Tip Tipster

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    I myself haven't heard much either way about Dart, which to me is a good sign. Of late I've heard some rumblings. Don't know if this reflects the company or the industry overall. Maybe the company itself is going down. Maybe the industry is going down. Maybe both?
     
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  3. truckermario

    truckermario Road Train Member

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    They have a lot of testimonies in the magazines and their safestat is great. Are they really all that bad?
     
  4. Baack

    Baack Road Train Member

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    Thats the problem if you have to work that hard to get driver its usually a red flag
    I swear they must own that one truck stop mag, full page after full page of dart ads and testimonials
    The one plus they don't do their own leases
     
  5. TexasMike

    TexasMike "Big Tex"

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    Actually if you pick up any of those 'driver' mags at a truckstop, every one of them has a 8-10 page section on nothing but DART.

    I'm sorry, but any company that has to advertise that heavily for drivers has a problem.
     
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  6. Brickman

    Brickman Trucker Forum STAFF Staff Member

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    If they spent most of their ad money on retention I bet they would come out farther ahead in the long run.
     
  7. truckermario

    truckermario Road Train Member

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    Maybe they paid those people to make up positive success stories? :biggrin_25512:

    And everybody advertises. But why does Dart get a WHOLE section?
     
  8. Tip

    Tip Tipster

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    Pages and pages of ads in one mag, eh? Sounds like you guys are using your heads. It also sounds like Dart is an outfit I'd stay far away from.

    Do those mags have any CAT adverts or any from GM? How about Honda? Hell, how about ABF?
     
  9. Baack

    Baack Road Train Member

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    They pay for it, kind of like a infomercial
     
  10. fiddler

    fiddler Bobtail Member

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    Ever notice that the same drivers have been in the ads for years? Is that a B series Mack that driver is leaned against? :biggrin_2559:
     
  11. 379 Peterbilt

    379 Peterbilt Medium Load Member

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    I've noticed Dart trucks for many years and can honestly say that the next time I see a head turning tractor pulling a Dart trailer, will be the first.

    That alone tells me all I need to know about the money potential at Dart.
     
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