10.15.2009
|
 | Trucker Forum STAFF | | Last Seen: 1 Day Ago 09.06 AM Member Since: May 2007 Location: Wisconsin
Trucker? Trucking Industry
Posts: 12,728
My Trucking Photos:
0
Thanks: 6,370
Thanked: 4,742 Times
| |
| Pabst Blue Ribbon Now More Popular Than Ever
Quote: Sales of Pabst Blue Ribbon are up a whopping 25 percent this year, according to Information Resources Inc.
"Well, of course," you say. In this economy, consumers are looking for low-cost options, and cheaper beers are going to do better than more expensive ones.
But Pabst raised its prices last year and now it isn't as cheap as you may think: The beer now costs $1.50 more than MillerCoors' Keystone, $1 more than Anheuser-Busch's Busch and Natural brands, and 50 cents more than Miller High Life, Crain's reports.
Yet, despite being more expensive, PBR is doing remarkably better than all those brands in profits
Pabst's success actually comes from years before the recession.
Pabst managed to pull of a strangely effective word-of-mouth campaign that made the long-declining brand an "ironic downscale chic choice for bike messengers and other younger drinkers who viewed the beer as a statement of non-mainstream taste," reports Crain's.
Let's call a spade a spade: Those "non-mainstream," "younger drinkers" are hipsters.
Usually found smoking European cigarettes and/or cloves, hipsters are known for their despise of anything "mainstream" and their fondness for irony. They listen to bands that no one has ever heard of and start fashion trends that are cool because of their "uncoolness", e.g., trucker hats or vintage plaid shirts.
This is where Pabst Blue Ribbon comes in.
| http://www.nbclosangeles.com/around-...-59575967.html  |
Similar Threads 
Linear Mode
