As June 2025 unfolds, the freight industry finds itself at the intersection of economic policy, seasonal shifts, and emerging technologies. From rising logistics costs to autonomous trucks and AI-driven routing, several critical forces are shaping operations across the supply chain. Here’s a detailed look at the key developments impacting the freight market this month.
1. Tariff Turbulence Returns
The reinstatement of tariffs under the Trump administration is causing ripple effects in global trade. According to The Wall Street Journal, logistics costs have surged by 5.4%, bringing total U.S. spending to $2.6 trillion. Retailers like Target are already shifting sourcing strategies to limit exposure to international volatility. As tariffs raise customs and transportation costs, businesses are urged to revisit their total landed cost models and update TMS (Transportation Management System) configurations to reflect changing inputs.
2. Seasonal Freight Demand Ramps Up
Harvest season in the southern U.S., combined with the annual “moving season,” is pushing freight demand higher—especially for dry van and refrigerated capacity. According to ATS Inc., this spike is tightening capacity and inflating spot market rates. For shippers, this is a key moment to assess routing guides and carrier performance. Seasonal imbalances also risk disrupting inbound schedules for non-agricultural freight, requiring proactive adjustments in planning.
3. Autonomous Freight Hits the Road
Aurora Innovation recently completed over 1,200 miles of fully autonomous trucking in Texas, signaling a leap forward in long-haul automation. While widespread deployment is still years away, this milestone represents growing trust in the technology and could lead to regulatory shifts. Logistics professionals should begin tracking pilot programs and evaluating how automation may reduce long-haul labor dependency in the future.
4. Smart Infrastructure Debuts in Savannah
Cavnue’s new smart freight corridor project near the Port of Savannah reflects a broader trend toward digitized infrastructure. With real-time data systems managing traffic flow, the initiative aims to reduce congestion and increase delivery efficiency. This project could serve as a model for other U.S. port regions and highlights the importance of public-private collaboration in freight optimization.
5. Ocean Freight Costs Soar
Ocean freight costs have jumped by up to 200% this year due to geopolitical instability in the Red Sea, new tariffs, and surcharges. Import-heavy industries like solar and electronics are feeling the pressure. Shippers are advised to review Incoterms, secure backup ports, and reevaluate inventory strategies to maintain resilience during this volatile stretch.
6. Uber Freight Cuts Waste with AI
Uber Freight is leveraging AI to reduce empty miles, achieving a 10–15% reduction in deadhead miles. This development not only cuts emissions but also trims costs and improves routing efficiency. For carriers and brokers, now is the time to explore AI tools that enhance fleet productivity—especially for those juggling both dedicated and spot loads.
As the freight landscape evolves, supply chain professionals must stay agile. From policy shifts to technology adoption, the stakes are high—but so are the opportunities for those ready to adapt.
Source:
https://hatfieldandassociates.com/freight-industry-update-june-2025/?
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