After 65 years of legendary service on America’s highways, Kenworth has announced the end of production for the iconic W900 model. The decision, confirmed by the commercial truck manufacturer, will bring the third-longest-running mass-market vehicle in U.S. history to a close in 2026.
The Kenworth W900, first introduced in 1961, has become a symbol of American trucking culture. Its enduring design and unmatched road presence made it a staple for generations of truckers. Only the Chevrolet Suburban and Ford F-Series have lasted longer in production.
Characterized by its long-nose design, massive chrome grill, square headlights, and distinct chrome bumper, the W900 is widely recognized across the industry. It boasts around 600 horsepower through an 18-speed manual transmission, delivering raw power but at the cost of fuel economy — consuming one gallon every six to eight miles.
The W900’s popularity lies in its combination of power, classic aesthetics, and rugged dependability. However, the trucking industry is undergoing rapid transformation, driven by autonomous vehicle technologies and a global push for sustainability.
As new innovations such as battery-electric and hydrogen-powered rigs gain momentum, traditional diesel-powered trucks like the W900 are being phased out. Despite billions in investment, these newer vehicles face high maintenance costs and slow adoption, but their development remains critical amid a growing truck driver shortage and tightening emissions regulations.
Kenworth’s decision to sunset the W900 reflects the industry’s shift toward greener, more efficient vehicles. The company plans to develop future rigs with improved driver comfort, advanced technology, and enhanced fuel efficiency.
Kevin Haygood, assistant general manager for sales and marketing at Kenworth, acknowledged the gravity of the announcement:
“The W900 is truly historic in that it has helped shape North American trucking culture and tradition as we know it today. As we transition to future products, we remain committed to honouring the spirit of these iconic trucks.”
The end of the W900 marks not just the retirement of a vehicle, but the close of an era in American trucking. For many drivers, the W900 wasn’t just a truck—it was a way of life, an enduring symbol of freedom, horsepower, and highway legacy.
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