One day you’re blending into the busy highway, earning your paycheck in peace. The next, you’re uploading videos on social media to entertain an audience of hundreds—possibly thousands—of fans. There’s the occasional troll who wants to criticize and destroy your success, but they only call even more attention to your content. They do their part to help grow your following.
This is the life of a trucking social media influencer. The concept of going viral has reached new limits. Those with popular content can earn steady income as long as they don’t mind the occasional fan approaching at a truck stop.
If you don’t know how to find some of the biggest social media stars representing the trucking industry, we’re about to introduce you to a few worth following.
Trucker Doll – @Truckerr_doll on TikTok
The Trucker Doll has earned more than 350,000 TikTok followers by blending her peppy personality and witty sense of humor with her life on the road as a truck driver. Her mission is to become an owner operator, but her video posts are as much about her personal life as her trucking life. She travels with her dog, who makes the occasional cameo in her videos as well.
Truckin’ Poncho – @truckinponcho on TikTok
Blazing toward 40,000 followers on TikTok, the Truckin’ Poncho posts short video clips that highlight his life on the road with his significant other/driving partner. His content is unique because he highlights a lot of the destinations that he’s lucky enough to visit as he travels the road. From restaurants and bars to picturesque parks, you never know where the Poncho is going to take you.
Trucker Josh – Trucker Josh VLOGS on YouTube
Trucker Josh has uploaded well over 2,000 video blogs that document years of his life on the road as a truck driver. He has built an audience of more than 100,000 YouTube channel subscribers, and some of his videos receive well over 10,000 views. He appeals to truckers as well as non-truckers throughout Canada and the United States because he’s open about his life on the road. He’s a good-natured trucker who shows what life on the road is really like.
Tamara Brock – Ms DivaTrucker CDL Recruiter Freight Broker on YouTube
Tamara is a lease operator with a YouTube following more than 42,000 deep and still rising. She provides information-packed video blogs that show what life is like as a female freight broker in the current trucking climate. She admits when she’s trying something new and shares details of her experiences along the way. The information she provides is useful for truckers with and without significant driving experience.
Do you have a favorite trucking industry influencer? Let us know who and why you follow them.
Don’t forget Twisted Truckers on FB. Not sophisticated, but a lot of times funny, and reflective of what drivers face every day.
It’s not forget. Bonehead truckers of the week.
Let’s not forget. Bonehead truckers of the week.
Man I wonder what we ever did without social media in the sixties and seventies and eighties when I started driving I wonder how we ever contacted each other most drivers don’t even know what a payphone is anymore most drivers don’t even have a Citizen band radio anymore it’s because you’re too busy on social media and playing with their phones and you wonder why you have lots of deadly accidents