"Target rate" means nothing I've found. Broker could be keeping 50% of that load or as little as 10%. You never know. I've found what works best for me is #1 never haul anything you think is cheap. #2 if the rate is too good to be true, it prob is and comes with a ton of headaches. #3 know your true cost per mile to operate. #4 see what that lane averages and personally I never go much below that.
#3 is the biggest imo. If you take a load you're happy with the profit you make on that lane that's really all that matters in the end.
“Target Rate”
Discussion in 'Freight Broker Forum' started by PJM41, Jun 24, 2021.
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God prefers Diesels Thanks this.
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If it's early in the day on a hub to hub move (think Chicago to Los Angeles, Atlanta to Dallas, etc), I probably have 25 calls in the queue on the lane and won't have a ton of time for back and forth. In those scenarios, if you really need the load you are going to want to make tighter counter offers (maybe start at $2,500 and see what you can do). Otherwise you risk the broker essentially say, "Sorry we are too far off the rate, have a nice day" and moving on to the next call in the queue.
I tell our brokers the same thing when the situations are reversed (E.G its 3:00PM and we are calling the lone carrier with his truck posted on a lane like Shelton CT to Cheyenne Wyoming).86scotty, PPDCT and God prefers Diesels Thank this.
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