Creating new accounts.

When cold calling or attempting to create accounts, what's a good starting point as far as price per mile? Keep in mind they will most likely counter offer and you settle somewhere in between. Im a firm believer in standing by you're rates. Im new to the business and i have 3 small car lots to service but not nearly enough work to stay busy. I often hear that the 3 car wedge guys kill the market. While im sure most drivers would like larger setups, some have to start small. So before i set my rates, id like to hear what some of you larger carriers think. I was told $ 2.00 per mile is a good start.

 

My truck and trailer are paid for. Fortunately i was able to pay cash. 1000 per month for insurance. Plus fuel. I cant base that on my rates because when i buy new, ill be cutting my own throat.

 

What are you talking about? I asked about rates. Im aware of the overhead. What dont i get? I said i paid cash for my setup. I told him i wont charge based on my overhead because my equiptment is paid for and when i buy new, my rates wouldnt cover the costs if i set them to low. Help me out or get off my thread.