Just for the hell of it I've been browsing truckerpath load boards, and noticed that the variance of cpm for loads is huge. Are the prices given on load boards a 'starting bid' per se? Some are paying $2 per mile, while other loads (similar in distance) are $1 pm.
How do you calculate what you should charge? Or do you just charge a standard rate per mile regardless of the load?
How do you figure the value of a load?
Discussion in 'Ask An Owner Operator' started by datnewnew, Jul 25, 2017.
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(Length x width x height x weight) + PITA factor (percentage basis) + fuel
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Distancesnowwy Thanks this. -
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Honestly, I figure an honest rate based on how much of my time the load is gonna take. If it's an all day load, that's my daily rate (negotiations start at $1200-$1500 rate plus fuel depending on area)
If its a short load, rate reflects my banking on getting another short load in for the day. -
I don't see any connection between the value of the load and the rate for which it is pulled. That is not even in the scope of negotiation with a broker. Maybe the rates are better for loads that require higher insurance limits but generally most of the freight is covered by 100k limit and the assumption is that the value should not exceed it. The rate should reflect the nature of commodity (whether it is dirty or not, damage prone, how it smells, etc.) and its weight, but its value is irrelevant.
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Knowing the cost per mile to run your truck be first part in figuring whether a load pays well or not. And the lane your running. And what commodities your hauling.
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There's a lot of variables that go into how a load gets priced. Take for example 2 loads coming from the same shipper. One of them a 500 mile haul into Florida. The other a 500 mile haul into Chicago.
The one to Florida will always be offered for a much higher rate. Usually double or even more than that versus what they will offer to Chicago. Florida is a dead reload area. A consumption market that produces nothing being shipped on trucks for most of the year.
Chicago is at the other end of the spectrum. They consume incoming loads and also produce many outgoing ones. Rates on reloads out of Chicago will always be 2 or 3 times more, sometimes even way more than that, than rates on reloads out of Florida.
Then there is the commodity or product to be considered. Is it time critical, do they need the shipment asap, or can they shop it for several days to snag the lowest rate? Truck availability imbalances. Are there too many trucks versus loads in a given area, or too few? What type of equipment is involved? How much time will it take? What type of customers are these - are they no nonsense load them up get them on the road quickly or do they waste a lot of time loading/unloading.
Loads to truck ratios is probably the biggest determining factor for tossing up anchor point posted rates on a public loadboard. Most of those other things, and more, are between the shipper/receiver or the broker and the carrier when they're trying to reach an agreement on the money to haul a load. So we're talking about two different things here really posted rates by people with freight needing a truck versus what truckers are thinking when they're trying to determine their happy rate to grab a load.
Something to always keep in mind is that a posted rate is meaningless. In a hurry up lets book that load now situation you can grab it and go for that price. But in a market like Florida they'll probably tell you they have another carrier on the line willing to do it for $100 less. In a hotter market like Chicago that posted rate might not get the load covered and the rate that does move it may be 2, 3,4 times or more higher.Last edited: Jan 1, 2018
riskpulse Thanks this.
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