I would love to have "Piss On Trucking, Trucking" but i want the customers to take me seriously. Keep it simple and professional for good paying customers without a sense of humor.
You should use a name that describes what you do, sets you apart from the competition, and makes you rememberable. A customer should be able to identify what you do at a glance.
When the money fell out of farming several years ago farmers stopped planting ground that you had no irrigation or dry land they call it. Our 80 was one that was dry, renter turned it back no one offered to rent it till a well was put down with a pivot. When I decided to go in the trucking business Dry Dirt Farms seemed like a fit. Even though we don't farm our selves most of what we haul is farm products.
I see a company truck once a week on my way to work. Easy name to remember and unique. A trucking company called Honey Locust. I had to look that one up. I had never heard of a honey locust tree. They are a refer trucking company. They have some nice looking equipment.
Mine is Assload logistics, because its like a biblical unit of measurement for how much weight one ### could carry. Back then one assload of myrrh was about the equivalent of 200 lbs worth.
I kept thinking transport instead of farms but it just sounded better with farms. I haul hay out for several farmers and get a flatbed load back. I was not sure if anyone would load me cause the farms in the name but no trouble so far. When my authority was new that was the issue everybody wanted it to be a year old. The grain brokers never bat an eye I guess they let anybody do that. lol
An old indian chief was asked that question by his young brave. Chief, he asked, you are so wise in your ways and have the task of naming all the newborn children. How do you come up with their names? The chief answered, When a new child is born I look around and name them after the first thing I see. So tell me, why you ask, Two Dogs Screwing...