You seem to be implying that, on this economy, concentrating on keeping as much money as possible is a bad thing. Funny, that is why I run a business. Trucking is pure business, not a way to stroke my ego.
I run the speed limit up to 75mph, mostly Northeast. 1Q2013 averaged 5.48mpg. 1998 Pete 377 pulling dry van.
If you don't pay attention to operating cost not matter what the revenue is, then you have a poor business plan and are doomed to fail. Increasing NET PROFIT has nothing to with cheap freight and if you think getting 5 mpg is better than getting 9 mpg that with fuel at $4 per gallon you are willing to give up $0.36 per mile in additional NET revenue in comparison, you are a fool. There is alot of company drivers that make less than that per mile on thier paychecks.
N14 cummins, truck is set at 71.5 mph and i see around 6 mpg give or take due to terrain and load weight.
I still get amazed at how some folks at perfectly comfortable with mpg numbers that would cause me to sacrifice the truck on the bonfire of history. To be fair, it wasn't so big of an issue obviously when fuel was below a buck, and some niche operations are not going to get good mpg numbers no matter what happens. But it does boggle the mind why anyone with a box (refrigerated or dry) or the typical skateboard would not want to find every way possible to get mpg numbers up.
And that is the beauty of living in ''so called'' FREE AMERICA and owning your own truck...''AS FAST AS I WANT''..
