Your quote of 1.50 to 2.50 per mile doesn't mean a whole lot because you are calculating it off of loaded miles. It might be an idea to figure in the average distance a truck comes to pickup the load is X amount of miles and let your customer know that. Also if it is going to a garbage freight place, let's use Miami for example, that the truck will most likely also ask for enough money to come up to Georgia for the next load. The load sitting in Georgia probably won't pay him to come up from Miami because they know he most likely will have to do that anyway. Don't forget trucks eat off the hub mile. 2.50 on 1000 loaded miles = $2500. $2500 in reality if the load even only is 1250 miles, knocks it right down to 2.00. I will also say this, if I am at your location, call it A, and your load goes to C which is 1000 miles east of A, what happens when someone calls up with a load at B which is 200 miles east of A, paying the same $2500? I will go empty east 200 miles, pickup that other load and still end up at C. My truck will have been easier on fuel and wear and tear. Your rate may be 2.50 per loaded mile (every mile) but the other load will be 2500/800=3.125 per loaded mile BUT the same 2.50 for every mile. Adapt to your situation.
All Brokers have cheap freight and good freight too.. Myself I believe all rates are cheap right now.. I don't think anyone phone is ringing for the good freight or the cheap freight right now. Simple as that
For a Monday freight was slow and a lot of my cheap but good freight I booked and the really good freight is still sitting, not because it's not good freight because now trucks in the area but give it a few days and the trucks will be going where the money is at. I have freight in all regions and nothing is moving like I thought it would be this time of year. Hopefully things will change for the better?? There is freight out there just have to look harder during times like this
Freight that's actually posted in the right origin city and posted for the right destination city so the mileage is accurate.
I know enough of your side of the phone line. The load pays Landstar $3.50 per mile but you want to broker it out for $1.25 per mile. So now you have got to make 40 phone calls trying to get somebody to haul it. You have to use all your tricks telling people it is only one pick one drop or its a light load. Where if you would have posted it for $3.00 per mile your phone would immediately start ringing and the load would be covered. What is enough? Enough is don't try to pocket all the money and wonder why the load don't move. There is not a shortage of trucks only a shortage of money to get the freight moved.