If you want to be successful then it’s best to be great and stand out from the rest. You can achieve that in many ways but service is number one. If you fall into the trap of being a whiner company then eventually it’ll all be filled with whiners who make excuses or are miserable.
If a broker is too annoying then don’t use them. Or if they are very hands on then assume it’s high value or critical and that the pay will reflect that. However, the worst is paying a carrier top dollar and getting bottom barrel service. Once someone works with you a few times then it’ll go much more laid back most of the time. Every time you use a new carrier it’s sort of extra high alert.
I try and run my the trucks for both brokers and customers what I call set and forget. Send it to us and don’t worry about it anymore.
IMO quality of carriers rate something like this.
A. 15% - Professionals, on point.
B. 35% Pretty good
C. 35% Fair at best
D. 15% Horrible and sometimes fraudulent.
Customers expect A 90% of the time and B the other 10% of the time with D, never. As you can see, that creates challenges.
So, brokers put in place methods to try and weed out or avoid D. The fine print in the rate con is for these guys.
All of the tracking, wanting to talk to you, type protocols are to make C as close to B trucks as possible, and continue vetting for D trucks.
Okay, brokers really like working with B carriers because they begrudgingly jump through the hoops caused by lower tiers. When brokers work with A carriers or trucks, then it makes their job more efficient, broker stress levels down, and customer satisfaction and eventually, loyalty up.
These guys go for premium rates, do what is required if leniency on oversight can’t be had, and the customer is less likely to make changes. (Remember “set and forget”).
Had it up to here....
Discussion in 'Freight Broker Forum' started by ttnae, Oct 28, 2020.
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I agree with EVERY single thing that you have said here. Well said. BUT, it still does not change my mind on the fact that brokers are not a necessary part of this industry. I don't have a hatred for ALL Brokers just because they are brokers. My aggravation is with where the brokerage industry is going if left unchecked, the exposure to the carrier as less qualified people enter the brokerage arena and the general fact that they are not necessary.
Another thing. This is a truckers forum where we come to discuss the things that sometimes frustrate us. Why is it always called whining. I've been in this industry since 1992 and have learned a thing or 2 about it. I am also VERY active in fighting for the rights of all truckers. I recently took on a state police department in a citation that was written to one of my drivers incorrectly. I eventually sent this request to the state attorney general for clarification. The AG agreed with me and instructed the SP to make the change that was requested in Data Q. So, IF I am a "whiner" perhaps some day you too will be the better for it. Lets work harder to work together, truckers and carriers.Dave_in_AZ and bigguns Thank this. -
Dale thompson and Dave_in_AZ Thank this.
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were always going to fight some on rates between each other because thats the point of a negotiation. plenty of carriers have no idea of their cost/desired profit/etc & they will quote rates $1,000 higher & lower of market rate. Generally carriers are undereducated, dispatchers do not care & are as inexperienced as most brokers are thought to be. carriers send in incorrect equipment, lie about location, being loaded & empty, brokers do not do this as blatently or as frequently.
your lack of patience with people would leave you with nothing if brokers werent out getting the freight for you to haul.
if trucks refused to move broker loads for 48 hours, THE TRUCKS WOULD LOOK LIKE IDIOTS!!!! Not the brokers who tried to move them. Also considering in the scenario that no brioer moved a load in 48 hours you cant even argue that 1 broker did a better job than another so no shipper would think well ill just deal directly with truck companies individually. -
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Now, with that being said, please understand why I wouldn't call you for loads if you were the last broker on earth.JerzyG, Dale thompson, User666 and 4 others Thank this. -
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I mean, I dunno about that. I'd gladly work with @REO6205 . Even if he occasionally deletes my posts. @pavrom, too. Most anyone here, for that matter. Through years of interactions, I've established that most of these folks are professional, and regard their work as professionals. Bottom line is this: you'd be better served, rather than crapping all over these guys, to take a few minutes to sit down and get a sense of who they are, why they are, and how they are.
Dale thompson, JimmyTwoTimes, JolliRoger and 4 others Thank this. -
I understand that sometimes dealing with drivers every day can be aggravating but I don't know of any occupation that doesn't come with it's own share of challenges.
Making the broker/carrier/driver connection into an adversarial relationship is just shooting himself in the foot.Dale thompson, JimmyTwoTimes, Midwest Trucker and 2 others Thank this.
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