Brokers offer transparency. Imagine that!

Again with the real estate comparison. Apples to oranges.

 

The current market has already established what a broker gets, same as when it flips the other way due to more loads than trucks. You’ve admitted earlier that transparency won’t change the load to truck ratio, so what is your end goal with the transparency? If there’s 100 trucks and 5 loads it’s not going to matter if all 100 people know the broker is getting $5000. The 5 loads will move cheaper. They have to just based on the competition of the available trucks.

Real estate is apples to oranges. For the comparison to trucks to be similar the seller would have to agree to sell the house for a certain price, once that agreement has been made then the seller would step out. At that point the broker would put the house on the market and hope to get what the market will bear as that’s where their profit would be. And the original seller would have no idea if the broker made or lost money because they’re out of the deal and their house is gone and they already have their check.

 

Carrier would have to do it for 1700. 15% commission they wanted.

 

I don't think very few that want this realize how much of the things they buy have a broker between the manufacturer and the consumer.
For the most part, only the very large buy direct.

 

Truer words have never been spoken!

 

I think your biggest problem is that you don’t see the value a broker brings to your business. You discount the work that they do. I suggest you spend a week shadowing one and your opinions may change.

 

That makes no sense. But to use your example. To an uninformed person a brick layer only stacks blocks all day. Why should he charge so much. Until you spend a day slinging blocks in the hot sun. Then you understand why he gets what he gets.