another rate negotiation question

Discussion in 'Ask An Owner Operator' started by dannythetrucker, Jan 9, 2013.

  1. dannythetrucker

    dannythetrucker Road Train Member

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    What do you guys say when you call a broker about a load ? I mean the first thing out of your mouth. I usually say something like "Hi, my name is Danny and I'm calling regarding the load you have posted from XXX to XXX." Today I was thinking maybe I would be better off to start it with something like, "This is Danny from Danny Knapp Trucking, I was wondering if you have any good rates to offer me out of Maryland today ?"

    I was thinking maybe this would be an improvement because I establish right away I am looking for a good rate. It also should indicate I don't particularly care where it goes, that I'm not just looking for a quick "backhaul". When I call about a certain load I think they always hope I am desperate to get to a certain location and lowball me right away. Maybe another benefit of wording it this way is they may have another load paying better that I didn't see or not even on a load board.

    What do you guys say when you call ? Do you think this is a good way to word it ?

    I was even thinking if there is a little pause while they are looking up what loads they have or whatever, I could even jump in with, "I'm looking for something in the $X.XX/mile range". This would be pretty aggressive and could backfire on the rare chance they were going to offer me a higher rate, but I figure it's better than listening to them give me the whole speel just to offer a lousy rate.
     
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  3. apyles

    apyles Medium Load Member

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    i hope there is some good advice offered, thats a good question.
     
  4. dannythetrucker

    dannythetrucker Road Train Member

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  5. LSAgentOZR

    LSAgentOZR Road Train Member

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    I don't think it's a bad idea at all Danny. It's straight to the point, yet polite and professional. I'd believe you could get somewhere with it so long as the broker wasn't a complete lush. Hell I'd talk to you if you approached me like that.
     
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  6. dannythetrucker

    dannythetrucker Road Train Member

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    I'm sure you would. I haven't been able to get you to stop talking to me yet ! lol. Oh, I'm a peach to brokers in the 'real' world. You'd never even know it was me.
     
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  7. pokerhound67

    pokerhound67 Heavy Load Member

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    danny, you prove once again you are intelligent and professional. that is an excellent way of wording it, could result in you getting a load you didnt know about, as you said. i wouldnt quote a price...in negotiation, the rule generally is he who brings up price first loses. but other than that...very nice. the next thing id bring up if i didnt get an answer that i loved would be to mention the specific load id called about (assuming there was one). but leaving it open ended like that in the initial moments is a great idea. im definitely stealing it.
     
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  8. MNdriver

    MNdriver Road Train Member

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    Ya mean calling ch Robinson and asking if this is cheap and heavy rates?" Isn't what you're supposed to do?


    Be professional, to the point, but be relaxed. And do it with a smile. They can hear it.
     
  9. cpape

    cpape Desk Jockey

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    If you really want to be good at negotiating, listen more and talk less. To apply this to your example, I would still say I am calling on you load from x to y. They will talk about the load and while they are you listen. You will learn something about the other party. You will get an idea about whether they have any idea what they are talking about. If they use the phrase "no touch" when describing a flatbed load you know you have to make sure all your i's are dotted and t's crossed because the don't have a clue. Anyway, they will eventually get to the rate. Always be sure that they show theirs first. It doesn't happen often in the current environment, but every once in a while a broker offers more than I would have quoted. Once you get them to put a price on the table. Let's say it is below where you want to be. I would say something like "that is a little light, I would like to be at 999.99." They will probably come back with a price. If it is still below where you want to be, say something like "I couldn't do it for that. I don't really care where I run. Do you have any loads paying a better rate."

    Personally, I feel that every lane has its own rate. That is why I wouldn't throw out something like "I am looking for something in the x.xx range." 3.00/mi to ND is not as good as 2.50/mi to OH in most cases.

    Anyway, work on listening more and talking less if you want to improve your negotiating skills.
     
  10. MNdriver

    MNdriver Road Train Member

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    when they have no clue and push YOU for the rate, add $500 at least to what you THINK you should do it for.
     
  11. dannythetrucker

    dannythetrucker Road Train Member

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    All the info I've ever read on sales and negotiation says the opposite. That you should take control of the conversation, even be a bit pushy. The psychology is to establish kind of a push/pull thing. Kind of hard to put in a nutshell, I'm not great at it, but I've seen people who have mastered it so I know how effective it can be. I think the way you described can be effective too, I mean in the end that's how it works most of the time. The broker has gives a price and has another $50 or $100 up for grabs.

    Throwing a rate at the broker first is kind of risky, but I figure if they say, "Well, I got a load going to Williston, ND for $XXX" I can still say, "Oh no, I don't go to ND for less than $XXX" I mean, the game is still on. Actually, in this situation, I think the best is just to kind of pause and then just kind of say with a shocked tone, "Williston, North Dakota ??!! Oh man, last time I went there I had to deadhead all the way back to Minneapolis ! I'd have to have XXX for that load."

    I guess really it comes down to the broker, if I get one on the phone who has been doing it for 5+ years chances are they've had every trick in the book thrown at them. But usually you can tell that pretty quick. Then, I agree, just shut up, let them do their thing. But a lot of them, I think you kind of want to interrupt, take them out of their rhythm, and take control of the conversation.

    @MNdriver, thanks for the reminder to be relaxed and have a smile. That's kind of tough to do after a dozen calls or so sometimes.
     
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