Your input on new feature naming

Assurance just sounds weak to me...

 

Not really sure but seems to be falling short of a guarantee... lack of commitment

 

If you use assurance another word should be in front...its not strong enough to stand a lone

 

Assurance, every one uses that. You got old people cell phone called assurance wireless. That's what I think of when I hear assurance. Scale of 1 for assurance with safety. When I think of something like bundle of safety features I'd say something like iron clad protection or rock solid etc

 

I would say it depends on the context. "Assurance" can/could be associated with "safety" in the right context .... by many. It may be as good a choice as any. I tend to associate "assurance" with insurance products and sales of insurance products

 

OK here is the thing, how many really know what "Assurance" means?

: the state of being sure or certain about something
: a strong feeling of confidence about yourself or about being right
: a strong and definite statement that something will happen or that something is true

 

thank you Mr. Webster ...

so why not.just say that

 

Sounds like your trying to market an adult diaper or something.

You guys actually get paid to do this type of research?

Just gives me the mental image of a conference room filled with these overworked, distraught entry level marketing dweebs sitting around, complete with dry erase boards barely legible, loose neckties and empty Chinese food take out boxes scattered around from the all-nighter of trying to name the product- and one, in a last, feeble attempt at glory in the marketing world, logs into the trucker forum to tap into our endless wisdom.