Exactly!! The quickest way to drive rates up is to force posting of the rates. This is why ITS and DAT should take the initiative on behalf of the carriers to force brokers to post the rate as a required field
ITS and DAT Power and the Super Mega Broker
Discussion in 'Freight Broker Forum' started by CaseFreight, Oct 22, 2016.
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Guys go shop at Wal Mart if you need a price on everything. This is spot freight and you can't really expect there to always be a price posted with a load. What pays $500 today might be paying $2,500 tomorrow. There's no point in posting a rate on that and besides the fact what if someone volunteers to do your $500 posted load for $400 if you don't post a rate. You just cost yourself $100 for no good reason posting it at $500. Posted rates on a handful of loads are an OK rough guide but I rarely if ever book anything with a posted rate and if I do its seldom ever for their wishful thinking price. More often than not posted rates are marginal anyway. Supply and demand drives rates not posted rates or a lack thereof.
spyder7723, Ruthless, Ooops and 1 other person Thank this. -
If a broker can get a load done for 20% lower cost, $400 instead of $500 by keeping rates hidden from the boards then by what measure are brokers responsible for all the cheap freight that carriers complain about? I often read here that the brokers are ruining the industry by offering nothing but low ball rates.
If brokers were required to post rates and the load posted as an example, middle ground for $450 then carriers can make a quicker decision. I still believe posted rates would ultimately mean more gross revenue to the carriers.
Is there a side of this I am not thinking about that hidden board rates keep the rates for carriers higher? -
Wow wow wow, do you guys really just call and book those loads with posted rates?
spyder7723, Ruthless and rollin coal Thank this. -
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Every load and situation is unique and has to be looked at case by case. So $400 might be what one carrier considers acceptable on a load where the broker has a target pay of $500 but maybe for the next carrier $1,200 is warranted on that load. So what difference does it make if it has a price of $500 on it or not?
I think instead of people looking for some unattainable easy way that putting the actual time in to learn markets is how you figure a rate on something where there is no posted rate.
If anything brokers are guilty of making promises to customers that they can't keep and that, like carriers who routinely leave money on the table, can be detrimental to rates. A broker should be asking rates from carriers, adding a fee on top of that, and taking it to their customer. But since we have a severe OVERAGE of brokers out here (same as trucks) meaning most of them are redundant and useless you have many of then just accepting what a customer offers for a rate and trying to make something happen on that regardless of market conditions.Last edited: Oct 24, 2016
Ruthless and CaseFreight Thank this. -
Wow....I thought this thread was interesting until I started reading the post.....let me cut across the field here....if the load board required the rate to be filled in to post a load all the broker has to do is put zero or 1 in the field and post the load. I'm siding with Rollin on this one. It is important that you can identify the market,assess lanes and remain discipline in negotiations. Remember there is a load for every truck and a truck for every load and some days you are neither. But I hate to not offer a solution to your issue but without knowing what it is you actually do I would just be guessing. So to be fair shoot me a pm if you want some advice on this situation.
CaseFreight Thanks this. -
All of this feedback is great. I believe there's a difference between arguing and fighting. I'm not in search of a personal solution.
I see thousands of loads posted and re-posted with little to no information except the basic required fields. How annoying and a waste of time it must it be to sift through all those loads by calling?
If all those loads pay well just by negotiating then good for the carriers, but what I see is an attempt by mega brokers to overload the boards with multiple same load posts. If the posts had rates this practice would be much more identifiable.
Putting $1 on it would just make a broker look foolish.
If a mega broker has one load that they want to move at $400 in a lane that currently pays $600 they post the load 25 times with no rate to cover up the lane. Call on these loads and you get $400, $400, $400, $400, $400, $400 and on and on. Now a wasted hour later after all these calls carrier starts questioning his $600 and the loads start moving at $400
Contrast that with a board view where one load is posted at $400 not 25 with no posted rate and nobody calls because the other 2 are posted at $600. Soon that rate at $400 would move up or the load sits.Snailexpress Thanks this.
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