2019 Ford Ranger Order Book Opened

Just great more junk from Ford and not made in the USA .

 

Looks just like every other wannabe pickup on the market. I don't understand why all the manufacturers keep making their pickup trucks look progressively more wussified with every re-design.

 

That's $19,000 more than my dad bought the Ford Ranger for that's parked in my garage right now...brand new out the door with title, taxes, and tags included. With pricing like that, they're going to run into the same issues they had towards the end of the Ranger's last run...if they are priced similarly to the low-end F150, WHY would anyone buy a Ranger? Used to be a cheap, fuel efficient truck for those on a budget that couldn't afford a full-size truck. Now, it's the same price...similar fuel mileage...smaller and less capable. I just don't see too many being sold with that price tag. Knock $10-15K off the "base price" and offer a bare-bones "base model" that is really affordable...and then go up from there WITHIN REASON! If the desired options put the mini-truck too close a full-size truck with an acceptable options package on price, most people will opt for the bigger, more comfortable, more capable truck.

Then again, people buy the "smart car" ...so i guess you just don't know anymore. Common sense seems to have gone out the window.

 

Starting price for an F150 is only $2300 more than the starting price for the Ranger. Perhaps the "average" F150 sells for $40K...but they also can be spec'd upwards of $60-70K with all of the bells & whistles. Somebody on a budget isn't going to buy that, though...but if given the choice between a compact truck for $25,400 or a full size truck for $27,700, most people are going to buy the full-size F150 over the smaller Ranger.

 

I'll never understand why anyone buys a new vehicle at all. Every one of them, no matter the name are seriously over priced and just about every redesign is plagued with recalls.

 

Blows me away. I paid $7200 for a brand new Ranger with auto, air and alloy rims in 1990. A bare bones F150 was twice that at the time.