Paid Parking

Effective Advertising is going to be your biggest hurdle if you don’t have a national name and network to work for you. It will take a minimum of a year providing good service before you can expect to see consistent OTR traffic. Locals needing safe and reliable nightly long term parking will be your easiest target but if/when that takes hold, OTR won’t want to mess with it and you can stop spending money to try and attract from that market.

If that becomes the case, you won’t need to worry about other features like showers and that labor cost. In other words, you need to target the “home regularly locals” or the transient OTR, but the two won’t mix unless you find a way to allocate ways and dedicate space resources to both (segregate)

 

The “anti big chain truck stop” group is not as big as they will try and convince you they are. Furthermore, they are the first to refuse to pay for anything related to short term parking. So don’t put too much hope in this group in a short term parking model.

 

The thing about new successful small businesses is copy cats. If you do this and it succeeds or appears to succeed in the short term, expect at least one copycat competitor

 

In regards to long term parking, especially in heavy trucking hub areas, there can never be enough long term parking options for truckers at a time EVERY municipality and business is cracking down hard on now illegal truck parking. I’ve seen several around Memphis and they all seem to be at capacity