ASK ME ANYTHING

Personally this is where me and the customer part ways. My time is valuable, which means I'm not available to do work for 10 bucks an hour tops.

New brokers often literally fail out of the occupation because they get it into their heads that they need a specific customer to work out and try too hard on an account that has little to no earning potential. The metaphor I usually use to describe this phenomenon is a starving man trying to eat enough vegetable broth to stay alive. No matter how much he eats he's probably still dying of malnutrition.

 

They don't get moved. Or, someone who's fine with sweating four hours to make forty bucks in brokerage moves them. I've got one shipper who's email I see regularly that I don't do any work for - they send out 1 pick, 3-5 drop loads regularly heading a thousand or so miles for like 1.50/mi. To the brokers on the list.

I just click delete on my inbox.

 

Same except those people go straight to my spam folder. You guys really have no idea how in demand good brokers are. It's kind of hilarious. Then again a good freight broker is basically a virtual trucking company with 15-20 trucks worth of capacity.

 

Only reason they don't go to spam for me is for the entertainment value. I scratch my head at it. Someone's covering them for this shipper, because they send out when they get covered. Just can't wrap my head around beating my head against the wall for peanuts.

 

Sounds like the "Owner Operators" who still think like company guys with the chasing miles mentally.

 

I see and call about lots of very bad loads on load boards like Truckloads that boggle my mind how they ever get moved.

 

Yep, it's a lot like that. You either figure out what's worth your time to move... Or you don't. There's not a lot of middle ground in either your side or our side of this industry.

 

It's a low margin business all around. Anyone who tells you different is probably trying to sell you something.

 

Broker school, probably.