I am a marketer who is helping a client move from auto detailing to large rig exterior "BUFF, MEND, DEFEND". I am seeking the opinion of owner-operators of what they look for when hiring someone to refurbish/spruce up and clean the exterior of their large rig. What turns you OFF? Are there slang terms or industry terms... I feel like what I am finding online is very sanitary and proper.... I know the industry has more grit and strength than that and want to hear from you: How do you choose the right person to do exterior detailing? What are the terms YOU use to describe common truck parts that need polishing and protecting? What is the main reason you would hire someone to clean your semi to perfection: for resale or just pure pride... why do you care? Are there important products or services you demand? Thanks for your help!
Exterior Maintenance
Discussion in 'Ask An Owner Operator' started by CuriousMarketer, Feb 5, 2025.
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If this client has enough money to hire a marketer I would hope that they have enough money to hire a well experienced and qualified individual that has a background in this area. That person could probably answer 90% of your questions and this place would be great to get that last 10%.
Arctic_fox Thanks this. -
Nope, he doesn't. He is just starting out. I am the marketer that is now doing the research. I have pages of research but my 30 years of experience in marketing tell me that there is a language and internal industry attitude that I need to know about. My job is to learn all I can from everywhere I can. So I came to this forum. I do not know anyone in this industry and am unfamiliar, so this is my effort to learn. Help a body out? I have much of what the "internet" says are the answers, I need people like you to give me the real truth.
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Are you asking fleet owners?
Clean and polish are the terms I think would be appropriate.
Having someone understand what type of wheels on the truck matters, knowing ALCOA has two types of coating and one requires different care than the other matters to us.
TheLoadOut, Arctic_fox, GoneButNotForgotten and 1 other person Thank this. -
Scratch up a mans fuel tanks when you polish them, you will hear all kinds of slang that it turns out you already knew.
Arctic_fox Thanks this. -
Stringb8n Thanks this.
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The best marketing is social media and word of mouth. Show that you know what you’re doing.
Also have the right equipment for the job. In the spring time I want my wheels pulled off to be sanded and polished. If I’m paying for paint correction I better see some scaffolding when I get to your shop.
If a job is outside your comfort zone I’d rather be told no than end up with a terrible job. I had a guy say he could touch up the polished front on my cattle trailer and it looked terrible. I ended up having it corrected down in Wildwood a couple days later. -
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