Direct customer. Wanted load covered at $750 on 93 loaded miles coming off Long Island to match the rate he claimed from the broker that covered the other 4 loads that needed to ship that day. That was the first load I’ve done for that customer. That is what I would consider a backhaul. Know what you need to get. More importantly: know what you can get. @SoDel
@Ruthless I see what you have going and are talking about. Sell your exemplary service so they know they aren't dealing with a slouch and get what you need, not what they would like to pay.
You’ve got to have reason why working with you is better than working with someone else. Just being a guy with a truck really don’t mean much. You see how many people on this forum OO and are clearly just a guy with a truck. There needs to be something that sets you apart from the masses, and quite honestly, it’s pretty easy as a one truck carrier to be way better than every one else in a service market. But you’ve got to be able to sell that service. Therefore you need to find someone that wants to buy that service.