No loads in 3 weeks

All kidding aside let us know how it goes. There's a tiny part of me that hopes they fire you so that I can advise you on what to do next.

 

It'll be much easier if, when you make your calls, to come right out the gate talking about "savings". You will get loads, and they will be dirt cheap, and youll be one of 20 others trying to move the same cheap crap, and MAYBE you'll get lucky and have a carrier call needing to get back somewhere for some emergency and you will make $50.

This type of freight should be right up your boss's alley. Cheap and unreasonable. Scraping the bottom of the barrel.
If what you say is true, then their expectations will lead them to those kinds of results.

 

Do you have access to Hoovers / D&B? Sounds like you're going after the wrong customers / wrong freight. Any customer that gives you a chance too quickly is a red flag to me, customers who are choosy and take their time are loyal and probably have fair processes in place. Cheap freight = lumber, recyclables, plastics (mostly), paper goods, non time sensitive. Good freight = anything time sensitive; food and bev, industrial chemicals that are needed to keep lines running, automotive industry needs, machinery / materials needed for construction and job sites. Double brokering should not be a thing. If a broker is coming to you needing their freight moved it could be a short term gain, long term loss. Short term, if they pay you want you demand and you make money = win. Long term, you make them look good and their customers give them more freight... not you. Don't touch it.

 

Concentrate on companies that gross $50mm a year or more. Less than that and the freight is few and far between (in my experience). 5+ loads a week, at a minimum, something you can grow and rely on. Less than that, or more inconsistent than that and you'll be stretched thinly when you get too many of those customers. You want quality over quantity. Think about it. 100 customers shipping 2-3 loads a month is a lot harder to deal with than 10 customers shipping 20-30 loads a month each.