They started rebranding Texas Best as Pilots last fall. But they're all One9s now. The Pilot on 24 in GA is a One9 Spaceways was rebranded as a Mr Fuel. Is now Mr Fuel/One9. I asked an employee at Texas Best and he said they're affiliated with Pilot. Seems to be a branding effort by Pilot with they affiliates.
That Pilot at the top of Georgia off I-24 has been around forever. Perhaps Pilot is trying to rebrand all of its older locations to distance itself from them? Some of them are pretty crummy.
I came to this thread grouping to inquire about ONE9 myself and saw this thread was already started. ya, in the beginning I thought it was some kind of network building off P/FJ backend that smaller chains and individual locations could utilize but here lately I’ve seen a few locations with a complete and total rebranding from top to bottom with a new complete paint job too. so it must be something more than just a networked backend. not overly impressed with their chosen color scheme but ya, if they are trying to separate themselves from certain aspects of their partners, it’s working.
This is what their website says.. On the surface, One9 is a fuel network dedicated to helping small fleets find personalized credit solutions, enhanced loyalty options, and a broader map of fueling locations. On a deeper level, One9 helps your business boom. With a dedicated account representative available to help manage your growing fuel needs, you'll be able to focus on growing your fleet. On CSP daily news..... Pilot Flying J has launched the One9 Fuel Network, a nationwide fueling network aimed at smaller fleets. The new network will give professional drivers and trucking companies access to personalized credit and reward benefits with a variety of travel center brands.
I've noticed several brands within the network, each with their own personality, so at least that brings something to the table that boring, bland Pilot can't do. Mr. Fuel has cheap diesel and good food at their little hot box delis. StaMarts (located in North and South Dakota) have Marlin's restaurant, which is a nice alternative to Denny's, IHOP, Petro's Iron Skillet, and TA's Country Pride. Pride Travel Centers (located in Arizona) are usually older re-branded Pilots, but they are starting a new fast food brand called Trucker Burger, which looks promising. The four or so locations that are actually called One9 (all of which have been mentioned above) are pretty much the same as Pride. And then there are the many Speedway locations, which are just....Speedway. Another version of 7-Eleven, basically.
Several of the smaller PFJs that have been rebranded as ONE9 I are my favorite stops... Way better than most of the large PFJs, IMO.
