Now thats a picture worth a thousand words LOL...surprised the truck isn't blue though
as far as starting smaller..Panther used to run some straight trucks for partial loads of 13 pallets or less..don't know if they still do. Even met some straight truck owner ops doin it years ago through panther that said they were doing ok..still had to have air brakes and so on but it was there.
Back then it was a pretty good sized division too..