Sell advertisement space on trailer.

Discussion in 'Ask An Owner Operator' started by camaro68, Feb 26, 2012.

  1. camaro68

    camaro68 Medium Load Member

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    With fuel prices going up. Would it be worthwhile to sell advertisement space on a 53' van trailer? There are so many dot.com companies competing for exposure. Also, during these economic times advertising can drive up earnings for regular companies. With O/O's traveling all over the country. It would be a good value for a company to advertise on a traveling billboard. There is more than one way to put the trucks earning power to work. What do you think of this idea? Think it would work?
     
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  3. rollin coal

    rollin coal Road Train Member

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    What would something like that pay? I'd prefer my trailer stay plain but if the money was in it....
     
  4. pullingtrucker

    pullingtrucker Road Train Member

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    See my response in the other thread.
     
  5. camaro68

    camaro68 Medium Load Member

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    I wonder also what it would pay. Just an idea I thought about.Calling a marketing company or advertisement company would be the first move. Just think though, billboards on highways are stationary. And they recieve a good rent check each month. People pay attention to what's on the side of a trailer.
     
  6. camaro68

    camaro68 Medium Load Member

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    LoL.......It's funny how there aren't many original ideas left these days. I read your message about advertising. The wheel has been invented and it's so hard to improve it, seems like...LOL. But I'm persistent.
     
  7. ShortBusKid

    ShortBusKid Heavy Load Member

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    It's not a bad idea. Here would be my concern, you get an ad on your trailer for say Nestle candy. Now your just about banned from any competitor of Nestle. Also, a company I used to work for "wrapped" their trailers for a particular customer. Well, after 8 years those wraps looked like death warmed over and were extremely difficult and costly to remove not to mention the customer stopped paying long before the wraps came off.
     
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  8. mgfg

    mgfg Road Train Member

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    That's the carrier's fault as they didn't include in the contract the cost of removing the graphics. Either that or they took the money and didn't remove them.
     
  9. camaro68

    camaro68 Medium Load Member

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    Your right, I thought about that after posting this idea. Have a Sun Drop advertisement and have to pull for Coca Cola. Wouldn't look right....LOL
     
    Last edited: Feb 26, 2012
  10. jbatmick

    jbatmick Road Train Member

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    I had a contract hauling regional for a manufacturing company, lasted about 15 years. One time a company saleman came up with the idea of placing the logo of the company on my trailers. Good, cheap advertising he thought . I agreed, not really wanting to but they were a great account to have. They offered to pay for washing my trailers in exchange.Their lawyers quickly said "NO". They explained it to me this way. 1] possible liability exposure. Even if no link to truck, if a wreck they would have to go to court and prove they were only advertising, and had no liability.And they had very deep pockets. 2] if I was at a competitors place of business { which I picked up and delivered to at times, when product was discreetly exchanged between them ] could be embarrasing. 3] if I cut you off in traffic, splashed water from the road on you as you walked along the street,and lots of other things trucks do to make folks mad, all the person would remember was the LOGO on the trailer, and possibly cost the company a customer.
    My only objection was it made me easier to describe / identify the truck in case I caused a problem. I prefer to be under the radar as much as possible. Run silent, run deep.
     
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  11. camaro68

    camaro68 Medium Load Member

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    That's a good point. I'll tell ya, trucking from outside looking in, looks simple from the road. But since being in this forum, I realize how trucking is a complicated career. It really takes a level headed,common sense, business oriented person to do this kind of work. And someone with nerves of steel. It amazes me how truck drivers deal with daily challenges.
    More wannabe people need to read and learn on this forum. Now when I see an 18 wheeler on the road. First thing I do is ask the Lord to Bless that trucker and his or her family. God Bless!!
     
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