Why would an O/O take this load?

Discussion in 'Freight Broker Forum' started by MericanMade, Mar 27, 2020.

  1. MericanMade

    MericanMade Medium Load Member

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    I was just fiddling around with truckersedge and found this refer load from St. Elmo, AL, to Delaware, OH.

    45,037 lbs
    869 miles
    Offer is $800

    That's just $0.92 CPM

    Seems to me that any O/O would be hemorrhaging money by taking this load. You think maybe the broker is smoking too much whacky-weed? I was under the impression that the break-even point for most O/Os would be something like $1.50/mile.
     
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  2. Snailexpress

    Snailexpress Road Train Member

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    Some O/O in hurry to drive to where loads are $ 3 per mile. Too stupid to calculate round trip.
     
  3. 062

    062 Road Train Member

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    You have a screen shot of that? I searched and there’s zero loads showing within 100 miles going to Ohio.
     
  4. DUNE-T

    DUNE-T Road Train Member

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    There are many reasons people take cheap freight.
    To go home and hide from viruses, to get to a better paying lane, get to their contracted shipper in the fear of losing a contract.
    It's very common in the auto parts world. Let's say you have a contract for moving parts between Detroit and Dallas. You get paid roundtrip money even if the return load is not ready. So if there is nothing coming back, people just take anything available, because it's just extra money for them.
     
  5. Bean Jr.

    Bean Jr. Road Train Member

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    Right, because $800 is more than $0.00
     
  6. MericanMade

    MericanMade Medium Load Member

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    Yeah, you may lose money on that load but it beats dead-heading I guess.
     
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  7. 86scotty

    86scotty Road Train Member

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    I would deadhead. I still have some pride. No way I would appease a lousy customer like that.
     
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  8. PPDCT

    PPDCT Road Train Member

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    Couldn't speak to that. I wouldn't offer that load, I know that much.
     
  9. not4hire

    not4hire Road Train Member

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    Sometimes, but not always.
    • Time
    • Fuel
    • Wear & tear
    • Lost opportunity
    • Driving down rates
    Dead-heading can be a much better prospect. That's why it is important to be looking at your numbers from a few different perspectives, not just what any one load pays.
     
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  10. amberfeldt

    amberfeldt Light Load Member

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    I would dead head. i would not give my service away .
     
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