Maker of Eskimo Pie Ice Cream Will Retire 'Inappropriate' Name
The statement by Dreyer’s was the latest in a string of announcements by companies that they would remove, rename or review brands that have been criticized for using racist imagery to sell products.
The decision to change the branding around the Eskimo Pie was announced Friday, the same day that consumer giant Johnson & Johnson said it would no longer sell Neutrogena Fine Fairness and Clear Fairness by Clean & Clear, which have been advertised as dark-spot reducers but used by some purchasers to lighten skin tone.
Those product lines were not distributed in the United States and sold only in Asia and the Middle East.
On Wednesday, the owners of Cream of Wheat, Uncle Ben’s rice and Mrs. Butterworth’s all said they would be reviewing how the brands’ products are packaged, the same day that Quaker Oats said it would retire the name and image of Aunt Jemima.
Quaker Oats acknowledged the logo of the pancake mix and syrup brand, a grinning black woman, was based on a racial stereotype.
Culturally Insensitive Ice Cream
Discussion in 'Other News' started by Opus, Jun 21, 2020.
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