No loads in 3 weeks

I'm new to the freight brokerage scene, by new I mean 3 weeks in as the only broker in a brokerage company. The owner opened it up on the side to bolster his already moderately successful sprinter van carrier company. I started as a Dispatcher for the carrier company and excelled because I have a very personable personality. After two months of dispatching I was "promoted" to Broker for the Brokerage company. I'm a quick study, and I work hard. in 3 weeks and after thousands of cold calls and emails I have 5 customers who ship weekly, the only issue is they don't like the prices I give them even though I'm basing my quotes off what I'm getting from carriers, so I'm not securing loads from them. I'm constantly working to expand my pool of carriers, get new customers, and secure loads. Then today my boss looks at me and says "you're not working hard enough, or you're doing something wrong". I have no idea what I'm doing wrong though. I'm in the office by 9-10 am and stay till 6-7 depending, but I'm working on this from home and on the weekends as well. In 3 Weeks I haven't moved one load and I feel terrible about it, but at the same time I also help out on the carrier side of things on a daily basis whenever they encounter problems they don't have time to fix. Can anyone experienced in this field please give me some solid advice, I'm not looking for a hand out or a quick fix (they don't exist). I know I'm failing at this but I don't know why.

 

Its not a Brand new business really, they've had the brokerage up and running for about a year, they just never had time to really invest themselves into it. They have a few customers that use them to ship but they only ship 3-5 times a month so its very sporadic.

 

This is exactly what I’ve been thinking, I mean just the fact that I’m 3 weeks I’ve sourced out 5 customers that are willing to work with me blows my mind, for this individual to sit there today and tell me I’m not busting my ### is just ridiculous. Hell one of the companies ships rebar all day everyday from one location and it’s all local loads (nothing over 300 miles) so I sourced carriers in that area so I would have a pool of about 7-10 so I’d always be able to cover them. She said “ It’s been a week, move on to another customer, you’re just wasting time” 1 week isn’t enough time to get a large company to even staple a piece of paper let alone review my bid, my company’s mc number and get back to me to even let me know if my prices are in the ballpark for what they’re shipping.

 

Haha I’ve got at least 10000 more cold calls in me lol, cold calling is a lot like dating a catholic girl, it’s boring and you hear no a lot but some day you’re gonna get that yes and it’s gonna be legendary