WTF?

Rate data is significantly more valuable information than individual carrier data. If you won't give out carrier data it's EXTREMELY unlikely that you'll be giving anyone your rate data. I would pay a thousand dollars a month for a tool that told me the real rate for any given lane without hesitating. It would pay for itself incredibly quickly. It would make new brokers a MUCH better investment as it would remove most of the need for shrewd people (who are expensive... they negotiate with you on pay pretty efficiently lol. Good luck underpaying someone who will make a good broker some day)

Good thing it's a poker game. That's one of the (many) things I did before I found my calling lol. I played 1.6M hands of poker over ~2 years for a pretty decent profit. Online grinding for the win. I'd probably still be a grinder if they hadn't banned the poker sites. Glad they did in retrospect as I was pretty tired of playing the same game every day in the same way making the same adjustments over and over again.

 

there really once was honor among theives in this biz---back b4 and just after dereg---when everyone knew the rate--and industry standard was for the person providing the load to get 8%---still many older carriers that also do brokerage work that Stand by that concept----probably why they NEVER have trouble finding trux and their yards look like a truck show.....the rest of it is just robbery call it what you want---and the fact that virtually anyone that really knows the produce game can see right thru all the bs----for years we only hauled on a bill of sale...x amount per bushel---and literally sold it at market....those of us still around--know the costs at both ends--and what the revenue will be to both farmer and wholesaler--which leaves a tidy sum for the transporter....it is this portion that brokers are stealing from---which is why anyone you talk to still doing produce--and making $$$$$---only deals direct---and gettin in on any of them is like getting Packer season tickets

 

I wish you were right. Unfortunately the margins for produce shippers have gone straight to #### in the same time period. The produce industry as a whole is brutally competitive now. Yeah they still make a couple of grand a load, but they get burned a TON by their customers now. It's pretty normal for these big grocery store DC's to order 50 loads of produce knowing good and well they are only going to take 40. They then reject the ten worst loads. Those shipments are then stuck in limbo where they will get sold at a loss and the transportation just has to be eaten by the shipper.

Average profit all in for the shipper on a load of produce these days is about 1-1.5k for the commodities I move. Obviously it's higher for riskier stuff like berries as it should be. That's for finding the farmer, paying the farmer for his product at the dock, sourcing transportation, and finding a grocery store chain to sell to and hoping they don't screw you too hard. It's not a great business honestly. Most of them only ship because they own a lot of land and already have the contracts in place. Nobody in their right mind would actually enter their game right now... Better to wait until it recovers somehow.