Large trucking companies have widely offered online shipment tracking, allowing customers to check the status of their shipments at their convenience on services such as Swift Load Tracker, JB Hunt Quick Load Tracking, or Prime Load Tracing. Carriers have been hugely successful in using these systems to attract new customers, since shippers and consignees have come to expect the instant tracking updates that were popularized by FedEx and UPS. Tracking technology has been slow to trickle down to smaller fleets, as the cost of setting up and maintaining the infrastructure is typically in the tens or hundreds of thousands of dollars per year.
Owner-Operators have suddenly turned the tables in the past month, offering their customers an online tracking system that displays the exact location of their shipments, along with images of the freight and shipping documents. How? Drivers are downloading “See It Ship,” an app that uses the GPS and camera built in to smartphones to create an advanced shipment tracking system that operates from the driver’s own phone. Drivers simply give their shipment a name, and their customers receive a link to a map that shows the shipment’s location, as well as any images of shipping documents or freight that the driver uploads.
We really like the idea of independent truckers having free access to a technology that goes beyond what mega carriers are using. Let us know if you hear of other apps that help owner-operators.