Ads on Trailers?
Discussion in 'Ask An Owner Operator' started by speedyomega, Jul 11, 2021.
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Google ads and Facebook ads and Twitter and Instagram seem to be where all the ad money goes
Facebook and Google know more about you than you do .Midwest Trucker, slow.rider, Wasted Thyme and 1 other person Thank this. -
That's why internet advertising is so valuable. Done right it targets the specific product to the audience most likely to purchase.
As for billboard ads, the most common billboard is for billboard advertising. If billboards worked, why are there so many billboards saying that does.
Like I said, I don't care. My truck and trailer is an asset to generate revenue. If you want to pay me up front, cover the cost of production and install of the ad, I'll do it. Just don't hold me accountable if you don't see the return you're expecting. -
Those are the fuel tankers for Pilot truck stops. Who uses truck stops, truck drivers. Do truck drivers drink a lot of coffee? Oh, yeah!
Pilot, fuel. Fuel, coffee. Coffee, fuel. Pilot.Midwest Trucker Thanks this. -
Well, for me, I think it's a worthwhile experiment. If a trailer is running up and down the 10, 80, or 95....that's just a good spot for an ad. I sell razors made in America to Americans so pretty much anyone in a car is a potential customer. I respect some of the points made about wanting to keep a trailer "neutral" for clients, though. Guess it depends on the owner's preferences.
I can't pay a year in advance because that's honestly just bad business practice. But I'm open to trying this out. Doesn't seem like much downside. Thanks for all the input, I appreciate it. Again, I'm totally ignorant to the ways of the industry so this has been helpful.slow.rider Thanks this. -
I’ve had the same thoughts when I see a blank trailer. I own my trailer and it’s totally blank except for the safety stickers that came from the factory. For me it’s just the fact I don’t want anything on my trailer. I don’t even have my own business name on it. Sure not gonna have anyone else’s.
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The only way I can see you getting your 400 bucks worth is if you're selling to a local market with an add on a local truck that's buzzing around town every day and even then you're running thin.
Local market with your add on all of their 20 trucks buzzing around town then maybe but $400 isn't going to get that.
Obviously adds on commercial vehicles do work or you wouldn't see every city bus and train covered in them.
If you're thinking that $400 is going to get you into a national market by having a one truck billboard cruising around the country I think being misguided. -
A company paid the 0/0 a few months for the ads on the Trailers. Then stopped paying,. The ads were still on the Trailers
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Other wise it's not worth the downtime or the effort to get to the location to have the ad put on.
Thinking about it $400 a month is low. Figuring 2 days of downtime, I'm looking at 5 months just to recover lost revenue at that amount. $800 a month would be a more palatable number.
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