Ads on Trailers?

Discussion in 'Ask An Owner Operator' started by speedyomega, Jul 11, 2021.

  1. bzinger

    bzinger Road Train Member

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    Kim kartrashian comes to mind .
     
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  3. roundhouse

    roundhouse Road Train Member

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    Google ads and Facebook ads and Twitter and Instagram seem to be where all the ad money goes
    Facebook and Google know more about you than you do .
     
  4. MysticHZ

    MysticHZ Road Train Member

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    It's not question of the quantity of impressions. It's the quality. The ads aren't targeted. Targeting is where the value is.

    That's why internet advertising is so valuable. Done right it targets the specific product to the audience most likely to purchase.

    As for billboard ads, the most common billboard is for billboard advertising. If billboards worked, why are there so many billboards saying that does.

    Like I said, I don't care. My truck and trailer is an asset to generate revenue. If you want to pay me up front, cover the cost of production and install of the ad, I'll do it. Just don't hold me accountable if you don't see the return you're expecting.
     
  5. MysticHZ

    MysticHZ Road Train Member

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    Those are a prime example of a targeted ad.

    Those are the fuel tankers for Pilot truck stops. Who uses truck stops, truck drivers. Do truck drivers drink a lot of coffee? Oh, yeah!

    Pilot, fuel. Fuel, coffee. Coffee, fuel. Pilot.
     
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  6. speedyomega

    speedyomega Bobtail Member

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    Well, for me, I think it's a worthwhile experiment. If a trailer is running up and down the 10, 80, or 95....that's just a good spot for an ad. I sell razors made in America to Americans so pretty much anyone in a car is a potential customer. I respect some of the points made about wanting to keep a trailer "neutral" for clients, though. Guess it depends on the owner's preferences.

    I can't pay a year in advance because that's honestly just bad business practice. But I'm open to trying this out. Doesn't seem like much downside. Thanks for all the input, I appreciate it. Again, I'm totally ignorant to the ways of the industry so this has been helpful.
     
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  7. OldeSkool

    OldeSkool Road Train Member

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    I’ve had the same thoughts when I see a blank trailer. I own my trailer and it’s totally blank except for the safety stickers that came from the factory. For me it’s just the fact I don’t want anything on my trailer. I don’t even have my own business name on it. Sure not gonna have anyone else’s.
     
  8. fishonron

    fishonron Medium Load Member

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    The only way I can see you getting your 400 bucks worth is if you're selling to a local market with an add on a local truck that's buzzing around town every day and even then you're running thin.

    Local market with your add on all of their 20 trucks buzzing around town then maybe but $400 isn't going to get that.

    Obviously adds on commercial vehicles do work or you wouldn't see every city bus and train covered in them.

    If you're thinking that $400 is going to get you into a national market by having a one truck billboard cruising around the country I think being misguided.
     
  9. MTN Boomer

    MTN Boomer Road Train Member

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    A company paid the 0/0 a few months for the ads on the Trailers. Then stopped paying,. The ads were still on the Trailers
     
  10. fishonron

    fishonron Medium Load Member

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    I'd want a deposit for the cost of removing the add as part of the agreement.
     
  11. MysticHZ

    MysticHZ Road Train Member

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    This right here is why I only do it if paid for a year up front.

    Other wise it's not worth the downtime or the effort to get to the location to have the ad put on.

    Thinking about it $400 a month is low. Figuring 2 days of downtime, I'm looking at 5 months just to recover lost revenue at that amount. $800 a month would be a more palatable number.
     
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