Business Building Tasks

As an independent O/O you are an entrepreneur. And outside the tasks of keeping your truck running there are some critical tasks you must perform each day to keep your business growing. And these to your daily routine and soon start seeing your rate per mile increasing.

1. Do something every day to find new business. Even if that task is making a connection with a potential partnership relationship or doing research on businesses in a certain market. If it is just 5-minuetes a day that is over 3 hours of very intense, targeted business building in a month. Few O/O’s spend this amount of time doing this in a year.
2. Create a strong business network and do something every day to strengthen it. Make a call, send an email, connect with someone that has influence in accounts you would like to work with. The stronger your relationships are today the more likely they are to help you tomorrow.
3. What does the future hold? Are you thinking about what would happen if that great account or broker went away? What if freight in your key market goes dead for a couple weeks? What are you going to do? Contingency plans are critical and you need to be thinking about them every day. And more often than not you will find new opportunities that are better than what you have now.
4. You can’t push the sales to someone else. Work on closing a sale every day. Make a call, send an email or meet someone face-to-face. Without selling there is no business. So make it a daily priority.
5. Never forget your current customers. It is cheaper to maintain a good customer than to replace them. Why so many people forget the current customer is beyond me. When is the last time you wrote you customers a nice thank you note (hand written not an email)? You would be surprised at how many people say “never”.

 

Fisher, home of the fighting bunnies. Down the road in Gibson.

 

Why would you even consider running 3000 miles a is week.