This last year several of the Owner Operators under my authority have been doing regular analysis of their operation. What I have seen is that they tend to be able to spot trends, both good and bad, in their business and take action. Trends they may never have spotted had they not been journaling their business.
In my old business world we called this S.W.O.T. Analysis. Strength Weakness Opportunities Threats.
In business, it was encouraged to do this on three levels: one for your personal life, one for yourself in business and one for your business unit.
Independent O/Os can do this on a regular basis as a way of gaining some insight into your business. I am sure that you all are tracking your numbers by load, week, month, quarter and year. Included your numbers in you analysis, take a look at the loads and the areas that you ran and journal your thoughts. You will be surprised what you end up putting on paper.
You will also be surprised how this simple little action will help you come up with new ideas, solutions or see a problem that you didnt realize existed.
And the best part is you have the resources of TTR when you find an issue that you need to address but no answers. Or you can share when you come up with something that could help people.
S.W.O.T.
Discussion in 'Ask An Owner Operator' started by BigBadBill, Dec 30, 2012.
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