Advertising, wages and recruitment.

I always wondered what it cost to run a spot like that on sat radio...especially during Mike and Mike in the morning...cant be cheap.

 

They can say anything they want. How is anyone going to disprove any of it? Furthermore ... 9% more then what? What sort of baseline are they using? Of course you don't know. Nobody knows, and they don't have an answer because some idiot in a mid-level office thought it up while sipping cognac one night and pitched it to someone higher up, and they thought it sounded good ... so here we are. There was never any concrete data to support any of this, and if they thought they needed it, I'm sure they could come up with some garbage example to use as a baseline.

Nobody is paying any more, and if they are, they are just getting close to where they should have been 5 years ago so it's nothing to get excited about. Trucking companies were making good money with the FSC and high fuel prices and over-inflated rates, now that fuel price is declining, pickings will begin to thin out as trucks start to come out of the woodwork, and profits will start to dwindle and many will soon start initiating measures to try and force out a carefully measured amount of mal-productive drivers.

It's in the best interest of ANY employer to make sure you have the best people you can get to walk in the door working for you. They know their compensation model does not comport with the other garbage they throw at drivers, so they know drivers quitting will always be a part of business, so they have to do all they can to keep the revolving door open that welcomes new drivers and ejects fed up drivers, simultaneously.

 

Been giving thought to this. What's a "decent wage"? Most people look down at the fast food workers looking for a "decent wage". What's a decent wage to truck drivers? I make a good living, but I earned it through time and hard work. Many drivers job hop. They don't make it to the "next level" at a company. And if they're running into things and being late, why should they get an increase? Shouldn't it be earned?? I'll agree that some carriers pay next to nothing, but I also understand we have this thing called the Internet to research companies and make better decisions. Wouldn't some of you agree that some of these people (and we see them here all the time) need to "learn how to work" and do their due diligence and also try a little harder? Would you give your kid a raise in his/her allowance for not doing what was needed?

 

Two 30 second spots on Mike and Mike is $175 or two 60 seconds for $300. Most expensive is a live read from Howard Stern for $9,500 each.

 

Good post Joe. Drivers need to learn early on that the great jobs , the ones that you can entertain thoughts of retiring from aren't easy to come by , they require some time spent looking around and also time spent getting the experience needed to mainly prepare yourself to be in a position to be hired. By that I mean have a steady , safe , and a spotless work record. Be willing to start at the bottom , work your way-up the seniority ladder , then enjoy the benefits of that time spent. That usually takes years to accomplish , but in this instant gratification world we live in it doesn't fit well with that plan though, too bad for some.

 

You listen to XM radio too eh?

 

Location matters more than anything. Here in Indianapolis there are more driving jobs available than I care to shake a stick at. Everyone has a terminal here, and everyone is hiring. You almost need 5 or 6 log books to keep up with all the work that's out here.... lol