Need advice for truck purchase negotiating

Where did I go wrong here?

Asked 20k in trade for my truck, they said 15k and I agreed.
Offered 96% of asking price on their truck, they said no deal so I walked.

I wanted this to be a quick and easy deal, no preconditions. I had all my receipts ($50k total) and paperwork for an inframe done by previous owner. I was realistic about the value of my truck and theirs.

Financing was not an issue, I didn't even talk to them about it because it wasn't needed.

Why couldn't I close this deal, was it my truck? me? Was this dealership just not interested in selling? Honestly I'm at a loss.

 

I did negotiate. I accepted their counter offer for my trade value (20k asking, 15k accepted) and offered 96% of their asking price on the truck I wanted. They just flat out said no to that.

 

So you think that was why they wouldn't bite on my offer? I mean they could have had a truck sold at 96% of their asking and my truck wasn't a huge risk at 15k.

I do plan on doing it differently on the next one.

 

Thats what I'm trying to wrap my head around. The financing was never discussed, I didn't bring it up and the dealer didn't ask, if he had I would have told him that I have that part covered. I thought this was as simple deal as I could make it, my truck + cash for yours. Could have closed it in an afternoon.

 

It was a 10 year old pete 379, priced at 120k. I doubt they bought it for more than 90-95.