How to get drivers and shippers to co exist

Good question. Fact is that we all NEED EACH OTHER. But, the folks that run the shipping departments are under the gun to keep costs down. Their bosses are under the gun to keep costs down, and profits up.

And trucking companies are under the gun to make a profit. And so are you.

I would say that if you give the shippers your best rate, and it just isn't low enough, then let them try to find somebody who will do it for less. Just like the trucking companies themselves, you can't afford to cut your rates to the point where you don't make enough to exist, let alone thrive.

The almighty dollar always has, and always will rule supreme. You have to figure out what your minimum profit margin will be, then stick with it. You can starve to death on "volume of business," if the profit isn't there.

 

just like drivers have to give good service, YET not sell themselves cheap, so too with brokers

if you are worth your services, they come at a price, if your shipper dumps you, he may find a cheaper broker, just like a carrier may lose a load to a cheaper company

this is the name of the game

bottom line, value costs, not overpriced, but fairly priced for all