Global logistics giant C.H. Robinson has revolutionized its load-matching platform with the introduction of Digital Dispatch, a new algorithm driven by data science and artificial intelligence. This innovative system provides small carriers with real-time, hyper-customized load recommendations via text or email as soon as a suitable load becomes available.
Enhancing Load-Matching with AI
Digital Dispatch leverages a broad spectrum of data to deliver timely and precise load recommendations based on each carrier’s unique search history and preferences within the Navisphere Carrier platform. According to Cody Griggs, VP of digital brokerage at C.H. Robinson, “In a dynamic and ever-shifting freight marketplace, carriers need real-time access to freight to secure loads before they disappear.” This capability is crucial in today’s competitive environment where the race for available loads is more intense than ever.
Advantages for Trucking Carriers
Traditionally, carriers had to spend considerable time manually searching for freight through phone calls and browsing large load boards. Digital Dispatch transforms this process by instantly notifying carriers of available loads, providing a significant competitive edge. The platform sends out single load recommendations rather than bulk batches, allowing carriers to act quickly and secure the most relevant freight for their network.
On average, Digital Dispatch books loads four times faster than traditional methods, converting hours spent searching into valuable hauling time. The platform’s load-matching engine uses immediate data sources, such as real-time search activity and truck posts, to deliver highly tailored and precise recommendations. This focus on real-time data helps reduce empty runs and optimize routes.
Significant Impact on Operations
The system analyzes nearly 1.2 million searches daily, examining patterns in preferred routes, equipment types, and load origins and destinations to provide personalized recommendations. Griggs noted that “carriers book 40% of their C.H. Robinson loads through our Digital Dispatch program, allowing them to access loads tailored to their specific needs at lightning-fast speeds.” This early adoption indicates that Digital Dispatch is a game-changer for carriers aiming to stay ahead of the competition and scale their business.
Key Benefits of Digital Dispatch
- Increased Efficiency: Immediate alerts drastically reduce the time carriers spend searching for loads.
- Maximized Earnings: By minimizing search time and maximizing road time, carriers can increase delivery frequency and income.
- Minimized Empty Miles: The platform matches loads with carriers’ specific routes and availability, reducing empty miles and optimizing driven routes.
Initially launched in February for contract carriers owning 1-10 trucks, C.H. Robinson plans to expand Digital Dispatch to larger carriers in the future, promising to enhance efficiency and profitability across the logistics sector.
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