What to do in this situation?

Road service can't help ya. Secure it and go

 

I’ve hauled rolls of paper like that. How could the back roll topple over by braking hard? That makes no sense.

 

Don’t know what to say about fixing the situation but, the damage on the two rolls can be a huge problem.

The roll standing on the left took a hard hit and the one laying down has damage on the ends..

Wouldn’t surprise me one bit if both rolls get rejected.

Personally, I’d probably consider leaving it the way they are and try cushioning them to prevent further damage. Those rolls are super heavy and you will probably do more damage trying to stand it back up.
Your receiver has the proper equipment to deal with it..

 

You’re looking at the load from the rear of the trailer and one from the rear portion of the load slid forward and fell over.

 

If that’s the case why was there a gap between the back row and the row ahead of it?

 

Weight distribution???

 

For proper weight distribution..Norpac has it down to a science.

 

I wouldn't do anything. Just proceed to the receiver and act surprised when they open the trailer doors.
I've delivered paper rolls that size to a place in Kentucky and the guy that unloaded couldn't care less if a roll was damaged or not.

 

I wouldn’t do anything other than hit a CAT scale. The four rolls in the back are shifted forward, now. Or, if your tractor has a suspension air pressure gauge, then, just follow that for your drive weight. I wouldn’t want the drive axles to be too heavily overloaded.

The receiver will clamp that roll and get it set upright. They deal with this all the time. No big deal, really. Don’t worry too much.

I had a pickup on my left cut across in front of me, slamming on their brakes, heading into a strip mall on my right. That set off my collision mitigation, even though I was nowhere close to hitting them. All four rolls in the rear slid the length of the trailer. They ended up in an almost perfect, single-file row, against the four in the nose. I’m so glad rubber mats weren’t put under the rolls or I probably would’ve had rolls lying on the floor. Luckily, I was only ~5mi from my consignee.