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Heart Land Express where are you all?

Discussion in 'Motor Carrier Questions - The Inside Scoop' started by Mike2633, Sep 1, 2023.

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  1. Sep 1, 2023 #1
    Mike2633

    Mike2633 Road Train Member

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    I haven’t scene an actual Heartland Express truck in a good long time now has that brand been discontinued?
    I know they own CFI and some others but I haven’t seen them around in a long time?
     
    Mike2633, Sep 1, 2023
    Mike2633, Sep 1, 2023
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  3. Sep 1, 2023 #2
    The_vett

    The_vett Medium Load Member

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    Heartland Exspress seems healthy with there aqusition of CFI that you mentioned , and they are hiring. Oh and I even saw a couple of their Trucks earlier in the week. :) in the northwest. But they may be working more in Canada than they were because that was the first two I've seen in a while.
     
    The_vett, Sep 1, 2023
    The_vett, Sep 1, 2023
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  4. Sep 1, 2023 #3
    drvrtech77

    drvrtech77 Road Train Member

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    I saw one of their heavy haul trucks at the town pump in Livingston, Montana the other day
     
    drvrtech77, Sep 1, 2023
    drvrtech77, Sep 1, 2023
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  5. Sep 1, 2023 #4
    Mike2633

    Mike2633 Road Train Member

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    Cool, I used to see there actual trucks a lot, around Ohio and now very rarely do I see them and it's not just me another driver said the same thing, he said "Gee they have always been a big name since I've been around and I know they are still in business, but I haven't seen one of there trucks in a good long while."

    I mean I drive the turnpike in Ohio everyday and haven't seen a Heartland Truck on that road ever in recent times. I don't even see them on the non-toll roads.

    So I was wondering if maybe with there acquisitions of CFI who I see much more often and I think they own Smith Transport out of PA now who I do see a good bit I was wondering if maybe that Heartland brand is doing other work or more dedicated stuff and has maybe changed jobs perhaps or territories? I'll tell you to see an actual Heart Land Express brand truck anymore is pretty much a rarity. I know they bought out a bunch of companies and I wonder now if the Heart Land Express brand does heavy haul dedicated stuff or more contract dedicated things and if CFI now is there 50 state OTR wing of the company. Sure seems that way.
     
    Mike2633, Sep 1, 2023
    Mike2633, Sep 1, 2023
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  7. Sep 2, 2023 #5
    dosgatos

    dosgatos Medium Load Member

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    "The Company posted an operating ratio of 93.9%, non-GAAP adjusted operating ratio(1) of 92.4%, and a 3.2% net margin (net income as a percentage of operating revenues) for the six months ended June 30, 2023 compared to 62.4%, 79.8%, and 27.6%, respectively, in the same period of the prior year."

    "Heartland Express and Millis transfer combined had an operating ratio of 87.7% during the second quarter of 2023 and an 85.9% operating ratio for the first half of 2023. In contrast, Smith Transport and CFI combined for an operating ratio of 99.8% during the second quarter of 2023 and a 99.6% operating ratio for the first half of 2023."

    Heartland and Millis are floating the boat and Smith/CFI are the anchors dragging bottom. 99.6% operating ratio for the first half of 2023 means making less than half a penny for every dollar in revenue. TFI announced prior to the sale they were unable to get CFI's ratio below 90.
     
    dosgatos, Sep 2, 2023
    dosgatos, Sep 2, 2023
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  8. Sep 2, 2023 #6
    Thrasher28

    Thrasher28 Road Train Member

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    You happen to be governed at 69 mph? They bumped their governors up, so I see them a little less often now lol. I guess the odds of crossing paths while doing almost the same speed goes down.

    Same with Crete. Seems like their fleet size got cut in half once they started running faster than 63 or whatever it was
     
    Thrasher28, Sep 2, 2023
    Thrasher28, Sep 2, 2023
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  9. Sep 2, 2023 #7
    bzinger

    bzinger Road Train Member

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    Now you mention it i don't see many heartless trucks around either, last time by the Coralville terminal on 380 it looked almost empty .
    While heartless isn't a driver friendly company it is very well run so I'm sure there is probably a rebranding going on with cfi but heartless holds the cards for sure .
     
    bzinger, Sep 2, 2023
    bzinger, Sep 2, 2023
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  10. Sep 2, 2023 #8
    Mike2633

    Mike2633 Road Train Member

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    There is something going on with that Brand, because you never see Heartland trucks around anymore.
     
    Mike2633, Sep 2, 2023
    Mike2633, Sep 2, 2023
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  11. Sep 3, 2023 #9
    ducnut

    ducnut Road Train Member

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    I went by 5-6wks ago and it looked like a shell of what it used to be.
     
    ducnut, Sep 3, 2023
    ducnut, Sep 3, 2023
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  12. Sep 3, 2023 #10
    Mike2633

    Mike2633 Road Train Member

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    So it's not just me then, that brand has been phased out or something.
     
    Mike2633, Sep 3, 2023
    Mike2633, Sep 3, 2023
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