O/O Owned Broker Co-Op

Discussion in 'Ask An Owner Operator' started by camaro68, Jan 8, 2012.

  1. rogueunh

    rogueunh Road Train Member

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    I hire trucks for incoming loads, almost all reefer.

    Then my own trucks deliver final product to customers.
     
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  3. G/MAN

    G/MAN Road Train Member

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    Several years ago, I considered something along the lines you are talking about. Some of what you would like to do has merit, but if you want owner operators to invest in something like this, I don't see it happening. You are primarily talking about a dispatch service in the way it would operate. Someone will need to manage it. Someone will need to underwrite the start up costs to get things rolling. I decided to not pursue it due to the time commitment. I had too much on my plate at the time to give it 100%.
     
  4. camaro68

    camaro68 Medium Load Member

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    Any cheap rate loads determined by the members. Let's say $1.75 and less per mile would be sent to the Co-OP load board. Non-Member O/O's would be able to negotiate on those loads. The income from the load board would go back to the Co-oP members. So if your home for the weekend. Your still making money from loads a non-member would be pulling. SO any loads over $1.75 and up would go to the Co-OP members to pull. Co-Op brokers would work to see that Co-Op members get the highest rates. No more calling a broker and negotiating. Brokers would be paid by the hour. And receive a Bonus every quarter if if they met the rate goals set by the Co-Op members. So you have brokers working for you, you have a Co-Op fleet able to handle large and small company needs.
     
  5. camaro68

    camaro68 Medium Load Member

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    I just thought of the idea after reading posts about dealing with brokers. The time spent negotiating. Days waiting for better rates. Seeing the rates big carriers pay to sign on O/O's. Seems like alot of time wasted waiting on others to do their job,just to get on the road . So I was thinking of a way that O/O's could simplify the process somewhat. One thing I thought of today to add to it. Would be to brand the Co-Op carrier group. Have a signature emblem on the trucks. That when a customer or potential customer see's it. They know their dealing with a quality and expierenced O/O carrier group.
     
  6. BigBadBill

    BigBadBill Bullishly Optimistic

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    An ethical brokerage business has a much lower ROI than that of a trucking company. A carrier that is looking to grow direct business would be wise to look at adding brokerage as a tool to help the carrier side. But stand alone brokerage will see about 10% gross profit and less than 5% net profit.

    A carrier should be able to double that plus see a return much faster because during the growth phase a carrier can keep a truck moving with loads from other brokers.

    So compare having 3 loads from a customer in a week. The broker only has 3 loads to get income from. The carrier has those 3 loads plus loads they find from brokers.

    So anyone carrier that would be looking at investing in a co-op could find a much better return growing their own business.

    And comparing starting an in house broker vs using a co-op does not work. An in house broker can start by using excisting carrier resources (staff, computers, interent, etc). A co-op would have to fund resources up front.
     
    camaro68 Thanks this.
  7. camaro68

    camaro68 Medium Load Member

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    I see, that's a good explanation. One thing I have learned in this forum. O/O's are multitaskers. Seem to have so much knowledge in mechanics,business,economics, very organized, and extremely good communication skills. And able to keep up with all that while driving 2500 miles a week. Absolutley amazing!! I'm soaking up all I can, hope someday I can join the Independant Life.
     
  8. G/MAN

    G/MAN Road Train Member

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    Not all owner operators have good communication skills. Not all are good businessmen. Not all are well organized. But, many are good communicators, good businessmen and well organized. I think that you are confusing owner operators with carriers. We usually consider an owner operator as someone who owns a truck and leases it to a carrier. A carrier can be a single truck or not own any trucks. A carrier can lease on owner operators to their authority. Many do call those who have their authority and only own a single truck as owner operators. Others may call them independents.

    You might be better off starting a dispatch service and then growing your concept from that. Having a dispatch service would give you a taste of what it would be like to run trucks. With the concept you describe, someone will need to be in charge. You need to have someone who can run the company. Whether you call it a business or co-op it is still a business. Every business needs a leader.
     
  9. Dh46

    Dh46 Light Load Member

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  10. Brettj3876

    Brettj3876 Road Train Member

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  11. Dave_in_AZ

    Dave_in_AZ Road Train Member

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    Time flies when you're having fun.
     
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