Kevin Rutherford? Good info or not?

He couldn't even come up with his own financial advise. Everything he used to talk about was a carbon copy of what Dave Ramsey says on his program.

 

I erred. I meant micro economics in general and fundamental business structures in particular.

 

There are some things that he says that I can agree. I don't listen to his radio show, but do check in on his website from time to time. I recall his financial when he posted them on his website. With the rate and revenue that he brought in with FedEx, I did have some questions about his net figures. But, since I was not in the market, I saw no real reason to scrutinize his numbers that closely. Some like him and others don't. He has apparently done well with his show. I believe that he owned a bookkeeping service at one point, but sold it some years ago.

Some of what I have read that he has written makes good sense. Other statements I can easily disagree. He has successfully, built a good company through his radio show. Whether you like him or not, he has done well for himself.

 

The problem with Kevin Rutherford, as I see it, is that he only offers 50% of the solution. Operate efficiently of course, but you also need to look at how to make more money for your loads. He ignores that because he has no say and no choice but to haul it for the rates that Fedex or UPS says. We have all heard him try to justify hauling so cheap. His trucks are little more than company trucks that Fedex doesn't have to pay work comp on. That's fine if that's what you want, but I would have to wonder about some of his advice for those of us in the real world. I would have to move on to better freight or start a radio show to help pay the bills.

 

At least KR will be better than trucking Bozo this week since KR is filling in for him this week from 4 till 7 est on Road dog channel.

Bozo needs to retire.

 

I think you are correct in that regard. But the majority of O/O are leased in some way, shape, or form to a carrier or operating under someone else's authority. Rutherford caters to that crowd. And since they usually are not in the position to negotiate the rate, their biggest way of maximizing profit is to control cost and make good decisions on equipment and specs. I am not sure it is practical for Rutherford to cater to every aspect of trucking. He has a target audience and caters to that group. Even that makes good business sense.

"Cheap" is a relative term. One person's "cheap" is another person's decent rate. Again, it comes down to what it costs to operate and the profit you are expecting. The area of the country also has a profound effect on what a person feels they need to make. That has to be factored in as well. I would not want to try and only have a net of $40,000 and live in San Francisco. But that is not bad for a rural property and lifestyle in the Midwest. There are so many factors involved here that makes blanket statements like "say no to cheap freight" non applicable to all situations. One person may be shouldering all the costs of operation, while another may have virtually no cost except simple insurance, fuel, and maintenance, of which they may be able to do most of that themselves. A decent rate is not just dependent on the dollar amount you get, but also what you can negotiate that someone else cover for you in lieu of a higher dollar amount. That is how it is done by everyone up to Donald Trump, Bill Gates, whomever.

 

Rutherford talks about rates and negotiation as well - not just the $1+ per mile stuff. He looks to make you more successful no matter what kind of trucking you're in. Controlling costs and operating efficiently should be in anyone's tool box - no matter what kind of equipment you're operating or what kind of freight you're pulling. Why leave money on the table?

 

You heathen......Dale Sommers has done more for the trucking community than KR.......

 

Please elaborate further.....

 

You ever listen to Dale?