What CPM can I expect from brokered loads?

Discussion in 'Expediter and Hot Shot Trucking Forum' started by KinkadeIN, Jan 9, 2014.

  1. rollin coal

    rollin coal Road Train Member

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    Mar 29, 2008
    TN
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    No-one can answer your question. If they give you a number it is what their particular operation pulls in. You're not going to be the same. The numbers are all over the place and an average number means nothing.

    Here is the deal with brokered freight and I haul it exclusively. You are only as good as your own wits. You need to be a quick study on lanes and you need to be a first rate negotiator. The latter is really the easy part but many never figure it out.

    Brokered rates can be excellent, as good as or even better than direct contract. But it all depends on YOU. Lots of naysayers will say I'm wrong about that but then I would point to them as failures who couldn't put the pieces together. I exploit brokers, make great money, and wouldn't have it any other way.

    You have the first part. You know what you need per mile and in a year. Go out there and aim high. Don't let that annual number trap you into a losing miles, miles, miles mentality. Just let it come to you and be patient. I know this is not the answer you're looking for but it's the best I could do. Had I bought into what people told me about average for 53' dry van a couple of years ago I never would have tried. I know of flatbed and step deck guys pulling good averages who don't do as well as I do. It's on you......
     
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  3. KinkadeIN

    KinkadeIN Bobtail Member

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    Dec 26, 2013
    Griffith, IN
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    Rollin' I understand what you're saying and I agree only to a point. I certainly don't expect anyone to tell me they make $250,000 per year or $125.00 per mile or whatever. In order to figure out what YOU make I would need to now several things. 1 being your cents per mile income from last year and 2 being the number of miles you drove last year. That would tell me your gross income and I don't want to know that. That's totally your business and no one needs to know that.

    Ultimately, my goal is simple. I know I'm going about it in an unconventional way but it's how my brain works. To simply put it out there, I need to figure out if I can realistically obtain loads that fit my needs. My own personal cost of operation would be approximately $1.599 per mile and that includes a meager salary and a small amortization schedule. I really didn't want to divulge that but there it is. Now, my question is... based out of the northwest Indiana area can I realistically expect to meet or exceed that CPM? I'm honestly not trying to be a goof but talking about money is difficult. I suppose I'm not the only one that feels that way.

    As far as negotiation skills are concerned, my wife and I could probably talk the pants off the pope if we needed to, especially when it comes to feeding our family and paying our bills. We are also very honest and loyal people which could be be both beneficial and detrimental at the same time.
     
  4. rollin coal

    rollin coal Road Train Member

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    With the set up you want to run I haven't a clue. There are members here who have done it and do it. Some haven't posted in a while. Numbers have been kicked around but not often. Seems to me it would be brutal and you hopefully have an inkling of the in's and out's to try it. I wouldn't do it based on complete ignorance of the segment. Good luck either way.
     
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