Brokerage school is one of those hands in the pie taking your money giving back no value. G/MAN answered your question. If you want schooling on brokering get a job in logistics with an established carrier. Don't throw your money away on all these shysters out here who are happy to take it.
Bond & Carrier Payment.
Discussion in 'Freight Broker Forum' started by Disgruntledriver, Nov 25, 2014.
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There are broker schools around. You can spend your money taking a course to teach you something you can learn while doing and be paid for learning. There are some things you can learn from books. Books won't teach you how to run a business, nor will they teach you how to sell. There are a lot of freight broker where you live. There are also a number of agents who represent various carriers in your area. You can learn more from most any one of them than you will learn from a text book.
Another avenue you could explore is to become a dispatcher for a company or start your own dispatch service. If you start your own dispatch service you won't need a bond, line of credit or factor. You will be working for the owner operator who runs under his own authority. They will pay you a flat fee or percentage of any loads you book for them. It will give you some exposure to part of what it is like to broker freight. You won't be a broker, but will perform some of the same functions. Rather than calling shippers for loads, you will be mostly calling brokers. Instead of using your own contracts, you will be reading and working with brokers contracts in behalf of your owner operator customers or clients.Disgruntledriver Thanks this. -
I know, G/MAN, you make a very valid point. I'm quite confident in my ability to sell, especially with the experience I have in the transportation industry. Remember, I've already done a lot of negotiating and talking with shippers before. Of course it's not the same, but it did sort of introduce me to how they are in a way. I also would be pretty confident on the phones, because of the aforementioned. I do agree though, I would preferably like to get a job with a LEGIT firm who has contacts and business already, so I can actually learn and make money at the same time with a whole lot less risk. The only thing is, can I find that opportunity? I just got hired on with a small "firm" who turned out to be completely new, had never booked a load, I was their "first employee" and they have never been in this industry before. Yeah, I didn't want to build some one else's business from the ground up, taking a small commission when with a authority, bond, insurance and license I would going down the exact same route. What I need is a job where they actually know how to train me and show me the ropes.
I'm actually in Phoenix AZ now (I have a bunch of family here and am familiar with the area), I'd rather be here right now anyways where I can greatly reduce my cost of living. I've heard there's a few companies here, one being Global Tranz but have heard horror stories about them.
Starting my own dispatch service? I've not heard of that one. I'll do some research into it, sounds fun and sounds like a lot less upfront costs to go into business. Can you make even half decent doing that? If I was successful at that for awhile would it help me become my own broker and be successful at it?
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The bottom line is you have to find customers.
The fact is that you will probably find it very, very difficult to find a customer. Doesn't matter how much sales experience you have, you still have to find customers. Just like any other business.
It's easy if you were an owner operator, all you have to do is put your truck on the load board and have brokers call and beg.
Finding work is almost like choosing an apple from a tree. But for brokers, finding a load is like looking for a needle in a haystack.
What reason does a business have to go with you over a brokerage that they've been with for years? None. If you have any personal or relative connections, you need to exhaust those first.
You can't just go and assume that your sales experience alone will give you business.double yellow Thanks this. -
Not just sales, but my trucking experience as well and having dealt with many shippers. I don't know, how does anyone start out? I doubt every single independent broker started at a larger firm, or maybe they did? Again, if I could find a legit place to start at I would do so. Any cold calling is like you say, finding a needle in a haystack. It's why you have to make hundreds of calls for one potential sell/load/etc. You have to be quick AND efficient. Again, don't get me wrong, not saying I'm right and I'm wrong. Also, I don't have any relatives who are very close to me and who are directly in this part of the transportation industry, at least not anymore.
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There is nothing to stop you from starting out completely on your own as long as you have the money. Going it alone with no experience or contacts will be costly. Freight is usually not great out of Arizona. Of course, you also don't need to limit yourself to Arizona for freight, either. One nice thing about being a freight broker or agent is that you are not geographically limited. You can solicit freight anywhere in the country. I get calls from California based brokers trying to sell me on loads coming out of Tennessee and Georgia. -
Allen Lund has a Phoenix office & a "broker in training" program.
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Phoenix, AZ - Swift or Knight. Don't laugh. We all know very well anyone experienced would hesitate to drive for them but they do broker out plenty of freight. You never know it might be somewhere worth looking into to learn the business.
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