Broker automation

You are such a score usurper.

As far as I am concerned, you lost the game from the very get go. I checkmated you with my Queen after your 2nd move...



So you should admit defeat, instead of pushing those pawns. The game is over.

 

How automated are the current apps? At what point does a human get involved? There’s going to be issues with pickup or delivery that can be easily resolved with little human interaction, but what happens when the market swings the other way?

Will the brokerages have it programmed that within a certain time limit of the load having to move that it’s ok to lose money on the load just to move it?

An app makes a sale and books X number of loads every week for 2 years at a set rate plus FSC. Will the app then be able to enter into an agreement with a carrier to cover a certain number of their loads every week at a set rate plus FSC for 2 years?

I can see humans being removed from certain aspects of brokering freight. I can also see how computers would be able to process real time information and submit and accept rates on any given load better and faster than a person. Would the computer reach out to carriers on a lane to get an average rate and then reach out to whatever shipper they want to contract with?

I can see benefits from both sides, and no doubt brokerages will move away from humans to save money. I guess I still see a need for people at certain levels for the foreseeable future. It will be interesting to watch it all play out.

 

The automation is not meant to replace decision making at the highest level but wherever the clerical and procedural activities can be algorithmitized.
The activities that are repetitive in character and do not require an intervention of someone with authority.
You can't automate a long term contract but you can automate the execution of the individual trips that the contract consists of.

 

There was talk earlier in thread of AI based customer acquisition that’s why I asked.

I would also be curious what was going on behind the scenes during the peak of Covid when loads were moving for a loss. Were there humans behind the apps accepting the higher bids than the rate on their load from the shipper?

Automation would definitely be easier in “normal” times. Programming for the not normal times would be interesting.

 

none of them are automated from the shippers point of view. TQL makes appointments for picking up costco by phone calling as they even refuse to use email (“to be sure”)