Broker automation

Discussion in 'Freight Broker Forum' started by AsphaltFarmer, Jan 3, 2023.

Amount of Tears for automated broker job losses a decade before driver job losses?

  1. Zero

    3 vote(s)
  2. None

    1 vote(s)
  1. AsphaltFarmer

    AsphaltFarmer Medium Load Member

    Apr 19, 2022
    New Mexico
    Further to this point, there is a certain degree of window shopping involved in most sales categories. The automation of that time suck seems incentivized from a practical standpoint and it's without a doubt a time tested lead generation so I see it's expansion as inevitable with the caveat of human intervention available at any point of the process. As customers comfort levels increase the volume of human intervention decreases.
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