Does owning a "tricked out truck" land you better gigs?
Discussion in 'Ask An Owner Operator' started by iowabmw, Jul 24, 2007.
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It was personal choice for myself. Really, it made me like driving it more. The more I put on it the more I wanted to show it off. It never got me a load off of its good looks though. That was my job. -
Man ain't that the truth. -
Okay I haven't been posting on here in a couple of weeks, but I have been reading what is going on. Someone said it before that your own truck is your own rolling billboard for your company. If you drive down the freeway you probally won't notice the average truck that hasn't been washed in a year. I gurantee 9 out of 10 times you will glance back over at that shiny truck rolling down the road.
Now so that is going down the road, what happens if one of the bosses at a shipper or recivers is outside smoking a cigg when you pull into the place? They will notice your truck as well, and maybe call you back if you really are a trustworthy driver. Now one of you in your flat top Freightshaker pulls in right behind me, haven't seen a truck wash in a long time. I have the better chance of getting the callback just because my truck is nicer and cleaner. Even if we both have never had a late load, are both safe drivers etc.
In my business plan, my mission is to strive in always have clean sharp looking trucks. If you want loads hauled in a truck that will always be clean and sharp looking I am the man you want. -
very simple business 101 if you have a tricked truck that charges $2 per mile so that it can make a profit do to all the money gone into chrom and you have a normal truck that can charge $1.50 and still make a profit the shipper will choose the normal truck 99% of the time
sure the tricked truck can take loads for 1.50 but then you woud just be working to keep up that truck making less money than the normal truck
dont get me wrong i love seing does nice petes with all the chrom and chiken lights -
Extra parts for the truck = tax writeoff
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well i'm in southern califonia and i see more "border brothers" driving bashed up trucks than i see tricked out overchromed trucks. as an owner/operator, price gets you loaded, not how shiny your rig is. now there is another aspect in maintaing a quality piece of equipment,being able to get the job done.shippers don't care as long as the INSIDE of the trailer is clean and odor free,recievers don't care as long as the load gets there on time and intact. brokers don't care cause they never actually see your truck,it's all about can you get the job done for the price.now as for your personal appearance-that can make or break you.shippers and recievers remember scruffy and stinky drivers-they'll make comments to the broker like-where did you get that derelect,don't send him here again.and your attitude goes a long ways there also,brokers like people who are easy to work with,that don't make waves with teir customer base.
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I think that if you're truck looks like crap then you probably don't care about it and if the shipper see that he is going to think that you probably don't care about his cargo either. If you are out polishing,washing and cleaning all the time it gives you more chances to find something wrong with you're truck before something really bad can happen. This is why the DOT will let you go by more often the the old heap right behind you
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I would not think it matters.
All of the companies I worked for had the loads obtained by phone or internet. I never had to show up and get the shipper outside and say "Look at our trucks".
The shipper doesn't care. They only want the freight moved safely, and cheaply.
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