First time I have ever done this, hope it's the last

Well I have always believed if you book a load you don't cancel it.

Today I did it for the first time.
This company calls me only if they can't find their regulars to deliver the loads, they keep telling us they have to take care of their regulars first. Before Christmas we could not get a load out of Ontario if my life depended on it. The rates going to Florida are bad and even worse coming out. Now we are getting more calls. I guess nobody wants to go down to Florida.

I booked this 1,700 mile reefer load # 43,000 lbs. with 3 drops paying $2,200 going to Miami. I asked if she can do better on the rate. She explained to me this is what they are getting every day.

I just got off the phone when line 2 lit up. Another customer offering a dry load 1,300miles @19,500 lbs. with 2 drops going for $2,000 going to Orlando. I told them that I wish I could however I can't truck is booked.
After I got off the phone I thought about it for a few seconds, picked up the phone and called the dry freight dispatcher and booked the load. Then before I got a fax confirmation I called the reefer load dispatcher and explained the truck is booked with another company, they did not sound too happy. However I thought if they book these loads every day at the rate she offered me she will find someone else very easily to pull the load.

I'm not too proud of myself however I have to do what is best for my drivers and company.
What do you guy's think?

 

Easier said then done. I have drivers and their families to look after.

Trust me, we have turned down 60% of the freight offered to us.