If you do that math, you will see that he is trying for a 21% profit. If your costs were 1.55 CPM, take that times 0.79 and you get 1.96 CPM. Take 1.96 CPM less 1.55 CPM equals 0.41 CPM. Take 0.41 CPM divided by 1.96 CPM and you see that at 1.96 CPM with a cost of 1.55 CPM you have a profit of 0.41 CPM or 20.92 %.
Keeping track of O/O operating costs
Discussion in 'Ask An Owner Operator' started by cats5000, Jun 30, 2011.
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